• Lead end-to-end product design for an offline-first health-tech platform, enabling the launch of 6+ clinics and improving patient flow by approximately 30%

• Increased pharmacy purchases 15% in the first quarter by connecting clinical visits to pharmacy access through simplified follow-up flows

• Cut MVP delivery time 25% by introducing AI-assisted design workflows and building the company’s first design system

Creative studio specializing in web design, development, and photography.

• Joined as the lead designer for Experian BillFixer, overseeing its evolution from MVP launch to achieving the remarkable milestone of $1,000,000 in bill savings for Experian members within a year.

• Led and refined the Subscription Cancellation experience, ensuring alignment with company objectives while delivering a seamless experience to the users.

• Elevated the Recurring Payments experience within Personal Financial Management (PFM), championing cohesion and personalization to enhance user engagement and drive adoption rates.

• Fostered close collaboration with cross-functional teams, including designers, product managers, engineers, user experience researchers (UXR), and stakeholders, ensuring product design strategies were aligned with business Objectives and Key Results (OKRs).

• Crafted comprehensive design specifications and created proper documentation to support the ideal user experience through flows, journey maps, IA, wireframes, and prototypes.

• Optimized products by closely analyzing user engagement performance metrics and testing alternative design solutions, resulting in continuous enhancement and refinement of Experian's offerings.

• Collaborated on the development of an internal platform with project management tools to deliver engagements in a single place for the second-largest accounting firms in the world, adding 8.2M net savings.

• Improved information architecture, user experience, and interface of the Cognizant Softvision’s website, increasing new users by 86% which resulted in a 1.2% recruitment conversion rate in just one month after launching.

• Led POS creation, adding $12M to top-line revenue over one year while reducing walkouts due to long lines.

• In charge of various BFS (Business and Financial Services) projects from ideation to clickable prototypes, in order to increase revenue growth with current clients.

• Worked closely with Data Center team at Fortune 500 Co. with sales of $30 billion per year, by conducting a design discovery to develop a “Golden Path” UX solution for their data centers. Closed deal with client and opened door for multiple consequent projects.

• Participated in the creation of a new banking platform acquired by client and currently being launched.

• Constant daily interaction with stakeholders, senior product management, strategists, and engineering teams.

• Fast and proactive at developing high-impact, detailed storyboards, mockups, and prototypes allowing teams to effectively communicate design ideas.

• Strong experience at conducting user research and usability tests, creating user flow diagrams, wireframes, and interactive prototypes to enhance user experience.