# Kellyn Cabeza > Lead Product Designer | Mobile · B2C & B2B SaaS · Fintech · Healthtech · AI | Transforming complex health experiences with empathy-driven design | Former Chef · Wellness Enthusiast · Cat Mom Profile: https://flows.cv/kellyncabeza Great product design turns complexity into clarity. That’s what I’ve spent the last 8+ years doing: taking tangled systems, competing priorities, and ambitious business goals, and shaping them into digital experiences that people actually want to use. My path into design started in professional kitchens and photography studios, where I learned to obsess over craft, move fast under pressure, and deliver something that works beautifully under real-world constraints. Those instincts carried directly into product design. At Xana, I’m leading design for a healthtech startup from the ground up, building an offline-first clinic platform that has enabled 6+ clinic launches and improved patient flow by approximately 30%. At Experian, I designed the conversion journey that added 5M premium users and drove +7% revenue growth. At Cognizant Softvision, I shipped products for EZPAWN, PwC, and Schneider Electric that generated over $20M in combined annual business impact. I specialize in end-to-end product design, scalable design systems, and growth-focused experiences. I’m deeply interested in how behavioral design principles and AI-assisted workflows can accelerate product delivery and improve outcomes. I bring a cross-functional, ownership-driven approach to every product I touch, partnering closely with engineering, product, and business teams to move from ambiguity to shipped product. When I’m not designing, you’ll find me making ceramics, experimenting with lampworking, practicing calligraphy, or training for my next Hyrox competition. Always happy to connect with fellow builders, product thinkers, and anyone who cares about making technology work for real people. ## Work Experience ### Lead Product Designer (Founding Member) @ Xana Jan 2024 • Lead end-to-end product design for an offline-first health-tech platform, enabling the launch of 6+ clinics and improving patient flow by approximately 30% • Increased pharmacy purchases 15% in the first quarter by connecting clinical visits to pharmacy access through simplified follow-up flows • Cut MVP delivery time 25% by introducing AI-assisted design workflows and building the company’s first design system ### Founder @ a certain studio Jan 2024 Creative studio specializing in web design, development, and photography. ### Senior Product Designer @ Experian Jan 2022 – Jan 2024 -Joined as the lead designer for Experian BillFixer, overseeing its evolution from MVP launch to achieving the remarkable milestone of $1,000,000 in bill savings for Experian members within a year. - Led and refined the Subscription Cancellation experience, ensuring alignment with company objectives while delivering a seamless experience to the users. - Elevated the Recurring Payments experience within Personal Financial Management (PFM), championing cohesion and personalization to enhance user engagement and drive adoption rates. - Fostered close collaboration with cross-functional teams, including designers, product managers, engineers, user experience researchers (UXR), and stakeholders, ensuring product design strategies were aligned with business Objectives and Key Results (OKRs). - Crafted comprehensive design specifications and created proper documentation to support the ideal user experience through flows, journey maps, IA, wireframes, and prototypes. - Optimized products by closely analyzing user engagement performance metrics and testing alternative design solutions, resulting in continuous enhancement and refinement of Experian's offerings. ### Product Designer @ Cognizant Softvision Jan 2018 – Jan 2022 | New York, United States - Collaborated on the development of an internal platform with project management tools to deliver engagements in a single place for the second-largest accounting firms in the world, adding 8.2M net savings. - Improved information architecture, user experience, and interface of the Cognizant Softvision’s website, increasing new users by 86% which resulted in a 1.2% recruitment conversion rate in just one month after launching. - Led POS creation, adding $12M to top-line revenue over one year while reducing walkouts due to long lines. - In charge of various BFS (Business and Financial Services) projects from ideation to clickable prototypes, in order to increase revenue growth with current clients. - Worked closely with Data Center team at Fortune 500 Co. with sales of $30 billion per year, by conducting a design discovery to develop a “Golden Path” UX solution for their data centers. Closed deal with client and opened door for multiple consequent projects. - Participated in the creation of a new banking platform acquired by client and currently being launched. - Constant daily interaction with stakeholders, senior product management, strategists, and engineering teams. - Fast and proactive at developing high-impact, detailed storyboards, mockups, and prototypes allowing teams to effectively communicate design ideas. - Strong experience at conducting user research and usability tests, creating user flow diagrams, wireframes, and interactive prototypes to enhance user experience. ### Freelance Product Designer @ KX Medical Jan 2018 – Jan 2022 | Remote ### Freelance Photographer @ Shoot My Travel Jan 2018 – Jan 2020 ## Education ### UX / UI Design Ironhack ### Associate of Arts (A.A.) Roberto Mata School of Photography ### Food Stylist Jackie Rueda Photography Workshop ### Associate of Arts (A.A.) Instituto Culinario de Caracas ## Contact & Social - LinkedIn: https://linkedin.com/in/kellyncabeza - Portfolio: https://kellyncabeza.com/ - Portfolio: https://kellyncabeza.com - Email: mailto:kellync@proton.me --- Source: https://flows.cv/kellyncabeza JSON Resume: https://flows.cv/kellyncabeza/resume.json Last updated: 2026-04-17