Building an AI-native creative infrastructure that helps fashion brands generate high-quality styling content, reduce production costs, and scale visual storytelling.

What I Do

• Lead product strategy, design, and execution for an AI-first B2B platform serving fashion brands and retailers

• Define and build end-to-end AI workflows for outfit generation, styling logic, and cinematic content creation

• Collaborate cross-functionally with stylists, engineers, and CEO to translate fashion expertise into scalable AI systems

• Drive rapid prototyping (Figma + AI tools) to validate concepts and accelerate product iteration

• Shape MAIStyle’s AI-human co-creation model, positioning the product as a “stylist co-pilot” rather than a tool

Led rapid AI design, iteration, and prototyping to translate evolving LLM capabilities into practical, human-centered product experiences. Owned end-to-end design of AI workflows, including agent behaviors, system feedback, edge cases, and error states, with a strong focus on trust, clarity, and usability. Partnered closely with founders, product managers, and engineers to scope, design, and deliver custom AI solutions for existing and future clients, aligning technical feasibility with real business needs.

✪ SCOPE:

As the Co-founder and Head of Design at Squeezee, my journey has been marked by pivotal roles and strategic decision-making that shaped the company’s trajectory. Partnering closely with the CEO, I have been instrumental in making critical decisions concerning design, product development, team dynamics, and overall company direction.

✪ NOTABLE IMPACTS:

⇒ Design and Product Leadership: Spearheaded the design and product strategy, which included crafting a compelling vision for our product that aligned with user needs and market trends. Led the entire design process from initial concept to final execution while ensuring our products not only met but exceeded user expectations. Excelled in defining user experience (UX) and user interface (UI) standards that resonated with our target audience.

⇒ Strategic Development and Roadmaps: Developed and refined the strategic roadmap. Played a key role in establishing a flexible product roadmap that could adapt to new insights and shifting market conditions. Continuously refined the north star—our overarching vision—while constantly evaluating and adjusting priorities. Pivoted swiftly when necessary, keeping our product team focused on delivering innovative solutions that met the evolving needs of our users.

⇒ Team Leadership and Execution: Led and facilitated brainstorming sessions, developed detailed plans, prioritized key tasks, and drove the execution phase with a focus on agility and efficiency.

⇒ End-to-End Customer Experience: Designed the customer journey to cover all stages, from pre-purchase, purchase, to post-purchase. Ensured every interaction with our brand was positive and reinforced customer satisfaction and loyalty.

⇒ User Acquisition and Retention: Leveraged data-driven insights and market analysis while creating features that enhanced user engagement and loyalty.

✪ SCOPE:

I served as the lead designer on the user growth team while driving user acquisition, retention, and engagement.

✪ NOTABLE IMPACTS:

⇒ Led the creation of Inbox Commerce initiatives, driving 10% of Monthly Active User (MAU) engagement.

⇒ Designed and executed various high-impact tentpole experiences, significantly boosting affiliate revenue.

⇒ Led feature experiments that successfully increased app installs from mobile web.

⇒ Awarded 2 US patents and published 7 inventions.

✪ SCOPE:

I was responsible for providing direction to innovation, user satisfaction, and global impacts.

✪ NOTABLE IMPACTS:

⇒ Led the design of the "Unsubscribe Hub" while addressing one of the most sought-after customer needs by simplifying the process of managing unwanted emails with a single tap’ launched globally across iOS, Android, and desktop platforms; identified a new avenue for monetization; successfully heightened engagement, elevated user satisfaction, and achieved notable improvements in NPS.

⇒ Pioneered the design of themes settings on mobile, drawing inspiration from the vibrant spectrum of the rainbow to enrich the visual appeal and user experience of an essential utility app.

⇒ Conceptualized and implemented the Smart Reply feature, which was seamlessly integrated into the message list across all platforms (iOS, Android, & Desktop); provided users with contextual cues based on past interactions.

⇒ Oversaw inception and execution of the AR Avatar project during HackDay, assembling and guiding a cross-functional team to deliver a comprehensive end-to-end solution within a week; recognized as the 7th top submission out of over 300 company-wide entries.

⇒ Spearheaded the experimentation and refinement of an innovative Augmented Reality Ad experience, which achieved 50% reduction in drop-off rates and contributed to revenue growth.

⇒ Conceptualized and developed a non-branded Mail App, strategically utilizing Verizon's distribution channel to extend the Yahoo network's reach to non-Yahoo users.