# Kelly Xu > Co-Founder & Head of Product @ MAIStyle | Entrepreneurship, Creative Designn Location: San Francisco Bay Area, United States Profile: https://flows.cv/kellyxu I’m a product designer turned AI product builder. Over the past 10+ years, I’ve worked across large companies and startups, but what’s been consistent is that: I’m drawn to messy, undefined spaces where something new is trying to emerge. Right now, I’m Co-founder & Head of Product at MAIStyle, where we’re building an AI styling engine for fashion. The goal is simple to say, but hard to do well: help brands create better content, faster, and at scale. 🧠 HOW I THINK ABOUT PRODUCT I don’t see AI as a feature layer on top of products. I see it as something that rooted with the product. Less buttons. More intelligence. Less manual workflows. More systems that can think, suggest, and evolve. A lot of my work sits in that space: • Turning human taste into something a system can learn from • Designing co-pilot experiences instead of tools • Figuring out where human judgment should stay, and where AI should take over 👩‍💻 WHAT I’VE BEEN BUILDING At MAIStyle, I work closely with stylists, engineers, and our CEO to turn fashion expertise into product. Some of the things I’ve helped build: • AI-generated outfit systems based on real product SKUs • Workflows that create lookbooks and visual content in minutes instead of weeks  • Tools for retail teams to generate personalized styling for their customers • Early product narratives, prototypes, and media for fundraising A lot of this is still evolving, which is honestly my favorite part. 🤝 IF THIS RESONATES WITH YOU I enjoy talking about: • AI product design • Building in ambiguous spaces • Creative tools and systems Email: kellyxu@maistyle.ai ## Work Experience ### Co-Founder & Head of Product @ MAIStyle Jan 2026 – Present | San Francisco Bay Area Building an AI-native creative infrastructure that helps fashion brands generate high-quality styling content, reduce production costs, and scale visual storytelling. What I Do - Lead product strategy, design, and execution for an AI-first B2B platform serving fashion brands and retailers - Define and build end-to-end AI workflows for outfit generation, styling logic, and cinematic content creation - Collaborate cross-functionally with stylists, engineers, and CEO to translate fashion expertise into scalable AI systems - Drive rapid prototyping (Figma + AI tools) to validate concepts and accelerate product iteration - Shape MAIStyle’s AI-human co-creation model, positioning the product as a “stylist co-pilot” rather than a tool ### Design Consultant @ Bolo AI Jan 2025 – Present | Palo Alto, California, United States Led rapid AI design, iteration, and prototyping to translate evolving LLM capabilities into practical, human-centered product experiences. Owned end-to-end design of AI workflows, including agent behaviors, system feedback, edge cases, and error states, with a strong focus on trust, clarity, and usability. Partnered closely with founders, product managers, and engineers to scope, design, and deliver custom AI solutions for existing and future clients, aligning technical feasibility with real business needs. ### Co-Founder & Head of Design @ Squeezee Jan 2023 – Present | San Jose, California, United States ✪ SCOPE: As the Co-founder and Head of Design at Squeezee, my journey has been marked by pivotal roles and strategic decision-making that shaped the company’s trajectory. Partnering closely with the CEO, I have been instrumental in making critical decisions concerning design, product development, team dynamics, and overall company direction. ✪ NOTABLE IMPACTS: ⇒ Design and Product Leadership: Spearheaded the design and product strategy, which included crafting a compelling vision for our product that aligned with user needs and market trends. Led the entire design process from initial concept to final execution while ensuring our products not only met but exceeded user expectations. Excelled in defining user experience (UX) and user interface (UI) standards that resonated with our target audience. ⇒ Strategic Development and Roadmaps: Developed and refined the strategic roadmap. Played a key role in establishing a flexible product roadmap that could adapt to new insights and shifting market conditions. Continuously refined the north star—our overarching vision—while constantly evaluating and adjusting priorities. Pivoted swiftly when necessary, keeping our product team focused on delivering innovative solutions that met the evolving needs of our users. ⇒ Team Leadership and Execution: Led and facilitated brainstorming sessions, developed detailed plans, prioritized key tasks, and drove the execution phase with a focus on agility and efficiency. ⇒ End-to-End Customer Experience: Designed the customer journey to cover all stages, from pre-purchase, purchase, to post-purchase. Ensured every interaction with our brand was positive and reinforced customer satisfaction and loyalty. ⇒ User Acquisition and Retention: Leveraged data-driven insights and market analysis while creating features that enhanced user engagement and loyalty. ### Principal Product Designer @ Yahoo Jan 2021 – Jan 2023 | Mountain View, California, United States ✪ SCOPE: I served as the lead designer on the user growth team while driving user acquisition, retention, and engagement. ✪ NOTABLE IMPACTS: ⇒ Led the creation of Inbox Commerce initiatives, driving 10% of Monthly Active User (MAU) engagement. ⇒ Designed and executed various high-impact tentpole experiences, significantly boosting affiliate revenue. ⇒ Led feature experiments that successfully increased app installs from mobile web. ⇒ Awarded 2 US patents and published 7 inventions. ### Sr Product Designer @ Verizon Media Jan 2019 – Jan 2021 | Sunnyvale, California, United States ✪ SCOPE: I was responsible for providing direction to innovation, user satisfaction, and global impacts. ✪ NOTABLE IMPACTS: ⇒ Led the design of the "Unsubscribe Hub" while addressing one of the most sought-after customer needs by simplifying the process of managing unwanted emails with a single tap’ launched globally across iOS, Android, and desktop platforms; identified a new avenue for monetization; successfully heightened engagement, elevated user satisfaction, and achieved notable improvements in NPS. ⇒ Pioneered the design of themes settings on mobile, drawing inspiration from the vibrant spectrum of the rainbow to enrich the visual appeal and user experience of an essential utility app. ⇒ Conceptualized and implemented the Smart Reply feature, which was seamlessly integrated into the message list across all platforms (iOS, Android, & Desktop); provided users with contextual cues based on past interactions. ⇒ Oversaw inception and execution of the AR Avatar project during HackDay, assembling and guiding a cross-functional team to deliver a comprehensive end-to-end solution within a week; recognized as the 7th top submission out of over 300 company-wide entries. ⇒ Spearheaded the experimentation and refinement of an innovative Augmented Reality Ad experience, which achieved 50% reduction in drop-off rates and contributed to revenue growth. ⇒ Conceptualized and developed a non-branded Mail App, strategically utilizing Verizon's distribution channel to extend the Yahoo network's reach to non-Yahoo users. ### Sr Product Designer, Yahoo! Mail @ Yahoo Jan 2016 – Jan 2019 | Sunnyvale, California, United States ✪ SCOPE: My expertise included managing Android design while focusing on usability, accessibility, aesthetics, and Android-specific use cases. ✪ NOTABLE IMPACTS: ⇒ Championed efforts to drive acquisition, activation, engagement, and retention for multi-platform product features. ⇒ Boosted Mail Ads revenue by leveraging Verizon’s football streaming content during NFL season, which resulted in 41.9M total minutes watched, 4M streams, $317K in revenue, and 6.3M unique users who visited the videos tab. ### Lead Designer @ Yahoo Jan 2013 – Jan 2016 | Sunnyvale, California, United States ✪ SCOPE: I expertly managed and motivated a design team of 4 designers and 3 external game studios. Revamped 4 classic desktop games on mobile. ✪ NOTABLE IMPACTS: ⇒ Led the team that launched 4 mobile games that served 400M mobile users globally. ### Design Director @ WHEE, Inc. Jan 2017 – Jan 2019 | San Jose, California, United States ✪ SCOPE: As the Design Director at WHEE, a family organization app, I led a small team of engineers in creating a consumer product aimed at enhancing household productivity. Our mission was to help families communicate, coordinate, and organize their daily activities effectively. I oversaw the entire design process, from initial concept to final implementation, and executed all design elements to the finest details while ensuring a polished and cohesive user experience. ✪ NOTABLE IMPACTS: ⇒ Successful App Launch: Launched a highly successful iOS mobile app on the AppStore, achieving a remarkable growth of 2,000 users. Consistently remained in the top #4 of the Family Organizer category for several months, highlighting its popularity and effectiveness. ⇒ Brand Establishment: Played a pivotal role in establishing the WHEE brand while ensuring every design element aligned with our vision and resonated with our target audience. Built all features from the ground up while ensuring the app delivered a seamless and engaging user experience. ⇒ User-Centric Design: Conducted numerous in-person user interviews. Provided valuable insights into user preferences and pain points, which were used to build features that accurately reflected user desires and feedback. ### Senior Product Designer @ News Break Jan 2016 – Jan 2018 | San Jose, California, United States ### Lead Artist / Manager @ Zynga Jan 2009 – Jan 2016 | San Francisco Bay Area ### Flash Developer @ Sega Jan 2008 – Jan 2009 ### Senior Web Designer @ Redbana US Corp Jan 2009 – Jan 2009 | San Mateo, California, United States ### Web Designer @ Eidos Interactive Jan 2008 – Jan 2008 | Redwood City, California, United States ### Senior Graphic Designer @ Oracle Jan 2007 – Jan 2008 | Redwood City, California, United States ### Graphic Designer @ Claria Corporation Jan 2006 – Jan 2007 | Redwood City, California, United States ### Multimedia Designer @ University of Hertfordshire Jan 2003 – Jan 2006 ## Education ### Bachelor of Science - BS in Information Science (Multimedia Technology) University of Hertfordshire ### Career Accelerator Programs in Product Strategy Reforge ### Executive Education in Product Management University of California, Berkeley ### iOS for designer (ObjectiveC + Swift) in iOS and Android Programming CodePath ## Contact & Social - LinkedIn: https://linkedin.com/in/kelly-xu-creativedesign - Portfolio: https://uxfol.io/KellyXu - Portfolio: https://www.squeezeestore.com --- Source: https://flows.cv/kellyxu JSON Resume: https://flows.cv/kellyxu/resume.json Last updated: 2026-04-13