• Planned and executed a Next.js MVP, introducing server-side rendering for marketing pages, resulting in enhanced in page performance.

• Developed a Python-based Airflow DAG to refine affiliate payouts, leveraging SQL queries to isolate revenue generating sign ups, resulting in a reduction in Cost Per Acquisition (CPA).

• Triaged issues during emergency 24/7 support shifts, ensuring swift resolution and operational continuity.

• Collaborated with senior engineers to construct a comprehensive order management hub tailored for users, consolidating various functionalities including order management, delivery address management, and selection of delivery days and time slots into a unified platform.

• Implemented an Airflow DAG integrating with a third-party security API, to run batch checks of user email-password combinations against reported data breaches. Upon detecting compromised credentials, automated dispatch of Sidekiq jobs for forced password resets and user logout, bolstering platform security and preemptively mitigating potential breaches.

• Led initiative to migrate and rewrite the registration flow from Rails to React, enhancing integration capabilities with Optimizely for A/B testing features to improve conversion rates. This migration involved incorporating Sign in with Apple and Sign in with Facebook integrations into our React codebase.

• Collaborated closely with product, marketing, and UI/UX designers to develop and deploy high-quality web solutions.

• Contributed to Frontend Guild meetings, actively shaping the team's technical direction and ensuring alignment with organizational objectives.

Reworked UI and Redux architecture to unify meal and wine subscription experiences for logged-in subscribers, reducing code debt and increasing maintainability (React, Redux, JavaScript, CSS).

• Designed web sites based on specific business needs for promotions, presentations, and online services.

• Coordinated and communicated with customers to plan web projects from concept through completion.

• Educated customers to empower them on making future maintenance and updates, granting them independence.