# Kelsey Kendrick > Senior Director of Design at Serena & Lily Location: San Francisco Bay Area, United States Profile: https://flows.cv/kelseykendrick ## Work Experience ### Senior Director of Design @ Serena & Lily Jan 2025 – Present | San Francisco Bay Area ### Director of Design @ Serena & Lily Jan 2021 – Jan 2025 | San Francisco Bay Area Furniture, Lighting, Decorative Accessories, Wallpaper & Upholstery Fabric ### Senior Designer @ Serena & Lily Jan 2019 – Jan 2021 Furniture, Lighting & Decorative Accessories ### Senior Designer @ Williams-Sonoma, Inc. Jan 2018 – Jan 2019 | San Francisco Bay Area ### Designer, Collaborations @ Williams-Sonoma, Inc. Jan 2018 – Jan 2018 | San Francisco Bay Area Responsible for the design and development of seasonal collections between Pottery Barn and external collaboration partners. Concept, design and develop hard good product in the furniture, lighting, decorative accessories and tabletop categories while working directly with vendors and cross functional partners. Represent Pottery Barn as key contact between product development and external collaboration partners. Forecast and present new collaboration opportunities to leadership to build strong impactful partnerships that drive brand awareness and new customer acquisition. Additionally, assuming all responsibilities of Design Director of Collaborations while she is out on MLOA. ### Designer, Pottery Barn @ Williams-Sonoma, Inc. Jan 2017 – Jan 2018 | San Francisco Bay Area Ideate and develop seasonal lifestyle concepts for the Pottery Barn Brand. Responsible for the development of key seasonal print and pattern programs from iterative exploration to prototyping for executive review. Concept, design and develop collections and key features across the dining and entertaining categories while working directly with vendors. Forecast growth opportunities and partner with cross functional team leaders to build compelling product assortments. Represent Product Development in brand wide Process Committee to improve pain points in development process. ### Assistant Designer @ Ralph Lauren Jan 2014 – Jan 2017 | Greater New York City Area Research, design, develop and present hard good products for Ralph Lauren Home. Responsible for designing vast range of products across multiple categories, including but not limited to: dinnerware, barware, stemware, flatware, vases, hurricanes, desk sets and decorative accessories. Experienced in working with a vast range of materials - from metals to ceramics to mixed material, multi component products. Worked directly with vendors while traveling to factories across Asia and Europe. Designed everywhere from entry level to luxury price points simultaneously. Most recently - introduced and developed an entire product category from concept to launch. ### Product Design Intern @ THE WAY WE SEE THE WORLD Jan 2013 – Jan 2014 Collaborated on the second iteration of LOLIWARE, edible cups. Responsible for designing, prototyping, and refining food safe packaging for manufacture and production. ## Education ### Bachelor of Fine Arts (BFA) in Industrial and Product Design Parsons School of Design - The New School ### School of Architecture and Design Studio Art Centers International ### School of Fine Arts College of Charleston ## Contact & Social - LinkedIn: https://linkedin.com/in/kelseycoylekendrick --- Source: https://flows.cv/kelseykendrick JSON Resume: https://flows.cv/kelseykendrick/resume.json Last updated: 2026-04-13