# Kelsey Krach > Product Design Leader • Creating user-friendly solutions for a healthier planet and people at the intersection of climate, health, and civic tech • Map & Data Visualization, Remote Sensing, Blue Economy Location: San Francisco Bay Area, United States Profile: https://flows.cv/kelseykrach Collaborative senior product designer with 9 of experience years creating user-friendly solutions for complex problems in climate, government, and healthcare. On a mission to design solutions for a healthier planet and people. I am passionate about climate change, especially related to ocean, sea-level rise, weather, recovery efforts, adaptation, conservation, transportation, and robotics/IoT. You can check out some of my portfolio pieces on my website: www.kelseykrach.com You will need a password for some projects - send me a DM :) ## Work Experience ### Product and UX/UI Designer @ Unknown Jan 2024 – Present | San Francisco Bay Area - Contracted by Blue Latitudes CEO and team to design an interactive Figma prototype of a map-based web application for offshore energy and conservation regulators to report on fisheries predictions - Providing web and branding design for small businesses to launch. Most recently helped The Canelé Co., a California-based French pastry pop-up ### Fellow @ Climatebase Jan 2024 – Jan 2024 | San Francisco Bay Area - Co-led and facilitated an ocean design workshop during SF Climate Week with 80+ attendees - Leading a capstone project team researching organizations/solutions on ocean and sea-level rise / coastal adaptation and resilience. - Facilitated design ideation sessions and created branding for Party Green, a capstone project focused on reducing party supplies and decor waste The Climatebase Fellowship is a 12-week educational program with seminars, keynotes, and interactive workshops focused on expanding climate industry knowledge. ### Senior Product Designer @ Saildrone Inc Jan 2022 – Jan 2024 | Alameda, California, United States Established design team and aligned design operations with business goals to enhance customer value across 3 product verticals (Bathymetry/Ocean Mapping, Ocean Science, and Maritime Domain Awareness) and to scale drone fleet management - primarily for government agencies (NOAA, NASA, DOD, USCG, USN) - Scaled design processes and design system across 4 data and workflow-heavy web-apps; Hired additional mid-level designer; Provided coaching and managed agile design delivery (doubling design output in terms of features and depth of prototype details for engineering, effectively reducing back-and-forth on product requirements) - Created clarity and alignment with executives, product, engineering, data, marketing, and operations teams by presenting concepts and validation (product metrics, user feedback) - Standout projects include: 1) Revamped customer-facing data and map visualizations, streamlining complex workflows and increasing customer satisfaction; 2) Designed collision avoidance feature, reducing risk of incidents while piloting drones, effectively scaling fleet ### Design Lead @ Fearless Jan 2021 – Jan 2022 | San Francisco Bay Area - Led and mentored team of 3 designers in transforming the search experience on CMS.gov website, accelerating users to most relevant information (from 7+ clicks to less than 3 clicks; increased search usage and reduced abandoned searches) - Improved accessibility scores (to nearly 100%) with responsive mobile design and visual design enhancements; Collaborated with engineers to ensure information architecture and page elements were implemented accessibly - Redesign won Jan 2024 Web Excellence Award for Gov’t ### Product Manager @ Fearless Jan 2020 – Jan 2021 | San Francisco Bay Area - Orchestrated a web-app MVP launch with 15 state governments, reducing confusion and processing time (from weeks to only a few days) for the US federal government Medicaid State Plan Amendments dat process; Directed team of 10 across design and dev - Facilitated weekly visioning and roadmapping session with CMS Program Director - Improved PM program by writing a playbook with 10 plays and facilitated 4 product trainings for 20 team leads ### Product Designer @ Fearless Jan 2018 – Jan 2020 - Redesigned the State of CT Office of Early Childhood website, improving user experience, accessibility, and content for 750,000 annual visitors - Facilitated 10 week product, design, and brand discovery for a new global youth-health initiative to establish business and user requirements for development - Established product strategy for the redesign and development of a CMS for the new public [Challenge.gov](http://challenge.gov/) platform, to expand access to government-sponsored prize competitions (and save the government money) - Created branding UI kit and prototype of an online learning tool for a beta launch with the US Digital Service - Established design for the discovery and launch of 2 integrated systems used in 11 hospital emergency rooms - Support SBA.gov feature implementation with user experience research and design: surveys, personas, journeys, user feedback/usability sessions, and rapid prototyping with wireframes and clickable mockups ### Founder & Coach @ Kreatiiv Co. Jan 2020 – Jan 2020 | San Francisco Bay Area Founded a 6-week pilot community-based coaching program with 7 entrepreneurs focused on product and branding strategy - Launched 1 businesses with over $10k revenue in 3 months; 3 business plans underway for launch; and 3 personal brands established ### Co-founder, Product & Design @ The Daily Spend Jan 2019 – Jan 2020 | Remote Established product, design, and branding strategy with 4-person startup team to design and develop beta launch for mobile iOS budgeting app to 200+ users ### Lead Designer @ NODE.Health Jan 2017 – Jan 2019 NODE.Health (Network of Digital Evidence in Health) is the home for evidence based digital medicine that brings together a network of societies, organizations, and innovators dedicated to digital transformation in health. • Assisted with development of Digital Health Tool Kit to encourage design thinking and digital technology adaption in healthcare • Established brand guidelines for print and digital • Created graphics for publications ### Guest Lecturer in Human Centered Design @ University of Maryland, College Park & University of Maryland, Baltimore County Jan 2018 – Jan 2019 Guest lecture topics include seminars on applying Human Centered Design for implementing social change through public policy and HCD in technology solutions. ### Human Centered & Innovation Designer (Consultant) @ LifeBridge Health Jan 2017 – Jan 2018 | Baltimore, Maryland Area • Supported development of Innovation Department at LifeBridge Health, a $2B healthcare system in Maryland, with user experience and service design for patient use of digital technologies in managing chronic diseases, pilot design and scaling, and project management. Focus on Heart Failure Clinic. • Created hospital-wide workflows for new integrated billing system by facilitating development between clinicians and Cerner developers (electronic medical record software). • Designed cross-departmental idea intake process to organize innovation resources, including design thinking workshops. • Assisted with development of Digital Health Tool Kit for the Network of Digital Evidence in Health Conference to encourage design thinking and digital technology adaption in healthcare (https://nodehealth.org/) ### Product & Brand Designer @ Freelance / Indepedent Consulting Jan 2014 – Jan 2018 | United States Advised 20+ B2C & B2B organizations in USA and Europe with human-centered product, design, and branding strategy and implementation; supporting websites, web apps, programmatic and service experience design ### Human Centered Designer (Baltimore Corps Fellowship) @ Baltimore City Health Department Jan 2016 – Jan 2017 | Baltimore City, Maryland - Supported TECHealth Program with 10 pilot projects addressing public health issues using tech by facilitating human-centered design sessions - Redesigned visual brand identity and launch new logo and guidelines for agency - Strategized and created content across communication outlets (website, blog, newsletter, social media, print publications) to maintain cohesive messaging through policy and public health campaigns with emphasis on engagement relative to multiple audiences - Acted as main graphic designer and photographer for visual material - Assisted with public relations (drafting press releases and media advisories, accommodate visiting press, coordinate press conferences) - Participated in one-year Baltimore Corps Fellowship focused on race and equity in Baltimore; my work focused on improving equity in public health policy. ### Membership & Community Development Specialist @ Girl Scouts of Central Maryland Jan 2014 – Jan 2015 | Baltimore, Maryland - Supervised 6 regional areas comprised of over 2,000 adult volunteers and provided conflict resolution, customer service, database management, and training support in order to meet recruitment goals of girls and adults in Howard County, Maryland - Developed and implemented strategic and project plans for girl and adult recruitment over the course of a year in order to increase girl participation - Created new volunteer leadership tools, designed new recruitment brochure, fliers, and display, and assisted with production/printing of various external publications. - Coordinated community partners to build external relationships in Central MD communities. - Drafted and edited Spanish recruitment materials as well as assisted with Hispanic and Latino recruitment ### Office of Admissions & Orientation Staff @ University of Maryland Baltimore County Jan 2011 – Jan 2013 | Baltimore, Maryland - Gave speeches to 500+ prospective students, parents, and visitors for UMBC visitation days. - Interviewed on 2 local news stations to represent student population on UMBC's honor of receiving #1 Up & Coming University in 2013. - Led student and VIP visitor tours through UMBC campus, group sizes varying from 2-50 people, with purpose of sharing UMBC story and history as well as recruit prospective students. - Blogged for prospective UMBC students, narrating my first year experience. - Worked at front desk to facilitate student enrollment, applications, and all accompanying documentation; extensive customer service experience. ## Education ### Master of Arts (MA) in Visual and Digital Media IE School of Science and Technology Jan 2015 – Jan 2016 ### Climate Designer Fellowship in Climate design Terra.do Jan 2022 – Jan 2022 ### Bachelor of Arts (BA) in Cultural Anthropology University of Maryland Baltimore County Jan 2010 – Jan 2014 ### Spanish & Anthropology Centers of Interamerican Studies Jan 2013 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/kelseykrach - Portfolio: https://kelseykrach.com/ --- Source: https://flows.cv/kelseykrach JSON Resume: https://flows.cv/kelseykrach/resume.json Last updated: 2026-03-25