# Kelsey Tyler > Design Lead & Senior Product Designer Partnering with brands to create effortless, human-centered experiences. Location: New York City Metropolitan Area, United States Profile: https://flows.cv/kelseytyler I’m a Senior UX & Brand Designer who blends product thinking with visual strategy to help companies launch clearer, more effective digital experiences. I’ve led product design for apps generating 20k+ leads, delivered iOS architectures with above-benchmark conversion rates, and built scalable design systems that improved developer alignment and team efficiency. I’ve worked across early-stage startups and Fortune 500 organizations, bringing a strategic, systems-level approach that gives teams a strong digital foundation to launch, scale, and evolve with confidence. ## Work Experience ### Senior UX & Brand Designer / Visual Strategist @ KLT Graphics Jan 2018 – Present | Brooklyn, NY Leading long-term, embedded design engagements across early-stage startups and Fortune 500 organizations, operating as a senior individual contributor and design lead. Owned end-to-end product UX, visual systems, and brand execution across web and mobile, building scalable foundations that support performance, alignment, and long-term growth. Selected Embedded Client Engagements * Zocdoc — Embedded Product Designer (6+ months) * HubSpot — Embedded Brand & Marketing Designer (12+ months) * Jellyfish — Embedded Product & UX Designer (10 months) * Casper (12 months) * Google * Pfizer (3+ Months) * BilliontoOne (6+ Months) * Buxom Beauty ### Senior Brand Designer / Visual Strategist @ Mondo Jan 2025 – Jan 2025 | New York, United States Embedded full-time within product and engineering teams as a senior UX designer, supporting the delivery of core product features in a fast-paced, agile environment. Led UX design and information architecture for key product features across web and mobile platforms Collaborated on visual identity development to ensure brand consistency across product surfaces Contributed to design systems and accessibility standards to support scalable, inclusive product development Partnered cross-functionally with Product, Engineering, and stakeholders to deliver iterative, production-ready solutions Contributed to design reviews, stakeholder presentations, and cross-team alignment to ensure clarity, quality, and execution excellence ### UX/UI Designer · Design Systems & Digital Strategy @ Casper Jan 2021 – Jan 2021 •Created visually appealing presentations: Design engaging and informative presentations for internal and external audiences, such as onboarding materials, training presentations, employee engagement campaigns, and company-wide announcements. •Developed marketing materials: Design brochures, flyers, posters, and other marketing materials for recruitment campaigns, employee events, and HR initiatives. •Illustrate concepts: Create illustrations, infographics, and other visual aids to communicate complex HR concepts in a clear and engaging manner. •Maintained brand consistency: Ensure all visual materials adhere to the company's brand guidelines and maintain a consistent visual identity across all HR communications. •Developed and maintain visual libraries: Create and maintain libraries of images, templates, and other visual assets for use in HR presentations and materials. •Stay up-to-date on design trends: Keep abreast of the latest design trends and technologies to ensure HR materials remain visually appealing and effective. ### Graphic Designer @ Stila Cosmetics Jan 2014 – Jan 2016 ### Technical Designer @ Nicole Miller Jan 2013 – Jan 2014 | United States ## Education ### BA in Studio Arts, Asian Studies University of Vermont ### Certificate in User Experience Flatiron School ## Contact & Social - LinkedIn: https://linkedin.com/in/kelseytylerwork - Portfolio: https://kelseytyler.info --- Source: https://flows.cv/kelseytyler JSON Resume: https://flows.cv/kelseytyler/resume.json Last updated: 2026-03-29