# Kelsy Gagnebin > systems-thinking product design generalist Location: Salt Lake City, Utah, United States Profile: https://flows.cv/kelsy systems-thinking product designer. 16 years across Air Force ops, land governance, and digital product—mapping actors, jobs, and flows before reaching for tools. i bring analog clarity to increasingly automated spaces. ## Work Experience ### Senior UX Product Designer @ Medifast, Inc Jan 2024 – Present | Lehi, Utah, United States UX product design for a health and wellness company navigating organizational change. I focus on facilitating alignment - leading discovery sessions, mapping user journeys, & building shared-understanding across teams before design decisions are made. ### Head Of Design @ Medici Land Governance Inc. Jan 2019 – Jan 2021 Led the Design effort across Product by collaborating with stakeholders across the company, facilitating discovery sessions, and helping to define the roadmap. Team growth, hired 3 incredibly talented designers jr – sr level. ### Senior UX Product Designer @ Medici Land Governance Inc. Jan 2019 – Jan 2019 Working with incredible people to create intuitive products that help individuals in developing countries to establish formal ownership of their homes and land. My work includes: • Working closely with development to ensure parity between design components (Figma) and development (React - documented in Storybook) • Leading cross-functional user story mapping sessions to document the end-to-end experience for new products and features • Defining and documenting design process & workflows • Designing the end-to-end experience across a suite of Land Administration apps • Native Android application for Enumerators -- allows for the input and secure upload of Owner information into the Land Administration System for Systematic Land Titling. • Web Console for government officials to approve titling records en-masse, streamlining the current workflow, and significantly improving productivity. I work with an incredibly talented team including, product managers, blockchain developers, GIS Analysts, land and poverty subject matter experts, and foreign government liaisons, to create products that leverage blockchain to support land governance, titling, and administration with a secure public record of land ownership. ### UX Product Designer - Design Systems @ Overstock.com Jan 2018 – Jan 2019 I was part of a product design duo that supported the UX team (~25 product designers), working to close the gap between Design & Engineering. Highlights - • led the effort to streamline the design tools from 3 to 1 • migrating existing Sketch Library to Figma • worked with limited development resources to get a minimum viable design system up for the FED team (components that passed code coverage and documentation on how to use them) • gathered input from the team to create guidelines that had sound reasoning behind them • would sanity check ideas with a patient Principal Designer ### UX Product Designer @ Overstock.com Jan 2017 – Jan 2018 I worked across teams and departments to create the best experience for the end user. Starting as a Product Designer in the Marketing department then moving into Supplier Oasis, Overstock's B2B product that is the single point of entry for getting products onto the site. Supplier Oasis (B2B) • Work with key stakeholders to completely redesign the landing page (after login) into an informative and actionable Dashboard, taking into account any technical constraints. • Collaborate with Partners (external) and Buyers (internal) to improve communication within the system. Marketing • Create Holiday 'Style Quiz' to help customers discover products by selecting their preferred images (launch was a success (2017), is being implemented for 2018) • Produce promotional assets and page templates. ### User Experience Designer @ DirectScale Jan 2015 – Jan 2017 | Lindon, UT I worked in cross-functional teams to help create DirectScale's new cloud-based direct selling platform. It involved taking a holistic approach across multiple touchpoints and personas to ensure that direct-selling business (B2B) could give individual business owners (B2C) the tools they needed to be successful (E-commerce, single purchase & auto-ship) Responsible for creating end-to-end experiences at all levels of fidelity including - • dashboards and reports for individuals & teams • training modules that tracked progress and gave insight into next-steps • team management • commissions tracking Leveraged user-centered design to develop outcomes that are measurable and meaningful. produce the following deliverables: - IA - wireframes - user flows (Sketch & Omnigraffle) - low & high fidelity mocks (Sketch) - personas - user story mapping - customer interviews - usability testing (in person and remote) - prototyping (Invision, Marvel, Framer, Adobe XD) ### Systems Administrator @ United States Air Force Jan 2010 – Jan 2013 | Lackland AFB, TX - Client Systems Administrator (CSA) supporting the computer systems for the only dental group in the Air Force; over 400 personnel. - Updated/maintained agreements of 161 laptops and hard drives; ensured 100% compliance. - Liaison between Project Managers for all IT needs; facilitated fast acquisition of vital equipment. - In-processed 120 dental residents and 40 Airmen on the IT Process, issued equipment, and briefed on Air Force (AF) security requirements. - Aggressively resolved 5.4 thousand trouble calls, decreasing response time by 70%, preventing any interruptions in patient care (2011-2013). - Led the movement of 500 equipment items and supervised network connections for the grand opening of the Air Force Post Graduate Dental School and Clinic, ensuring functional operations 29 days ahead of schedule. -Monitored the flight safety program, updating safety training for 28 members, aiding in the wing's first-ever three year Accreditation Association for Ambulatory Health Care certification 2011. - Managed group SharePoint website and verified 317 users were able to access critical information and training needs. - Inventoried/maintained 1.8K in computer hardware/software systems; responsible for equipment account valued at $1.5M. ### Dental Technician @ United States Air Force Jan 2007 – Jan 2010 | Lackland AFB, TX - Refactored the team's readiness training spreadsheet, simplifying the process for 32 members, enhancing the team's readiness posture. - Trained Airmen on advanced dental prosthetic care, 15 items/25 procedures, ensuring timely upgrades. - Expedited 6.4K procedures - $93K value, aiding in the 2009 Air Education & Training Command's "Large Dental Clinic of the Year" award. - Aided 17 providers with preparation of crowns, bridges, full/partial dentures, and dental implants for delivery to patients. - Performed daily inspections/user maintenance of dental equipment; exposed and processed dental radiographs. - Followed infection control guidelines and utilized four-handed dentistry. - Scheduled patients while ensuring maximum productivity within the workday, and proactive with patient follow-ups. - Managed patient notebooks; maintained treatment plans for 100+ patients, enabled maximum program efficiency. ## Education ### Bachelor's Degree in Communication - Media Production emphasis, Minor - Sociology Boise State University ### Devmountain ### Associate's Degree in Computer Information Systems Palo Alto College ### Associate's Degree in Dental Assisting/Assistant Community College of the Air Force ## Contact & Social - LinkedIn: https://linkedin.com/in/kelsygagnebin - Portfolio: https://kelsy.design - Portfolio: https://posts.cv/kelsy --- Source: https://flows.cv/kelsy JSON Resume: https://flows.cv/kelsy/resume.json Last updated: 2026-03-31