B2B SaaS marketplace platform simplifying complex multi-party transactions between enterprises through workflow automation and data exchange.

• Scaled product adoption and multi-million-dollar revenue growth as one of the earliest PM hires, leading core strategy to streamline manual workflows and expand marketplace participation.

• Launched an AI-powered SMB product tier that transformed a manual, support-heavy segment into a scalable self-serve experience with structured upgrade paths.

• Improved activation rates by automating request–response workflows between platform participants, reducing friction and accelerating customer time-to-value.

• Built self-service tools that scaled internal operations and empowered users to manage configuration and collaboration autonomously.

• Scaled Uber Eats growth through embedding Uber Eats within the Rider app - converting an existing high-traffic surface into a new customer acquisition channel for delivery

• Launched new fulfillment modalities (e.g., grocery, pickup) to diversify the customer experience and expand total addressable market.

• Partnered on 0→1 vertical launches in grocery, collaborating with PM, design, and engineering to prioritize features and define go-to-market strategy.

• Led A/B testing and experimentation roadmap to improve conversion, personalization, and engagement, informing product decisions at global scale.

• Developed core performance metrics and dashboards to guide strategic planning and measure impact across activation, retention, and monetization funnels.

• Delivered strategic analysis & benchmarking for Fortune 500 clients.

• Led cost modeling, plan design, and vendor evaluations.