• Developed complete brand identity systems—including logo, color palette, custom iconography and typography—and designed investor pitch decks (15+ slides) that improved presentation clarity and visual storytelling

• Created detailed wireframes, user flows, and site maps to define the end-to-end UI/UX for client websites, ensuring consistent navigation and a cohesive digital experience.

• Produced marketing materials such as 3D/motion infographics and landing web pages that helped clients strengthen brand credibility

• Translated complex datasets into clear, actionable insights through custom-built drill-down interactions and waterfall charts, improving both narrative flow and user engagement.

• Developed intuitive data visualization tools and streamlined information architecture to distill complex, high-volume datasets into accessible, user-friendly dashboards—enhancing

information discoverability and supporting efficient decision-making

• Created a dynamic information flow visualization that leverages process visualization and flowchart UX patterns to clearly illustrate the end-to-end flow of information, providing users with a seamless and engaging navigation experience

• Collaborated on the UX integration of AI-powered automation across simulation environments, leveraging intelligent agents and adaptive workflows to streamline user interactions, enhance process efficiency, and deliver a seamless, intuitive user experience

• Led the creation of cohesive, on-brand data visualizations by applying consistent visual language and style guidelines across dashboards and reports, strengthening brand identity and ensuring a unified user experience.

• Enhanced graphical impact by incorporating branded iconography, tailored color palettes, and custom data-driven illustrations.

• Prioritized accessibility by designing all visualizations to meet WCAG standards—ensuring sufficient color contrast, providing text alternatives for non-text content, and enabling full keyboard navigation—so that every dashboard and chart is usable and understandable for all users, including those with disabilities

• Utilized OWASP Top 10 as a lens to handle broken access control, insecure design, and logging/alerts to shape admin flows and error handling

• Directed strategic rebranding and unification efforts post-acquisition, aligning two distinct enterprise product identities into a single design system and component framework that strengthened brand recognition and usability across SaaS products (CRMs, SWG, RBAC)

• Partnered with design, engineering, and marketing teams cross-functionally to unify UX patterns and brand systems across BI, CRM, and APM platforms, creating a cohesive SaaS ecosystem that enhanced usability, accessibility, and visual consistency at scale

• Leveraged AI design-to-code tools (Builder.io) to translate Figma component libraries into React-ready UI components, reducing design-to-development handoff time and improving implementation fidelity.

• Built the end-to-end visual system for enterprise SaaS tools using Framer AI, translating

functional workflows into clear, aesthetically unified interfaces that balanced accessibility,

cognitive simplicity, and brand expressiveness.

• Incorporated OWASP Top 10 ensure secure by design principles across UI interfaces

• Established and implemented Atomic Design principles, reducing UI inconsistencies by 40% across multiple enterprise applications.

• Conducted usability testing to ensure WCAG compliance, resulting in improved accessibility and user satisfaction.

• Developed high-fidelity prototypes using Figma to facilitate efficient communication between stakeholders and engineering teams.

• Collaborated with Product Managers and engineers to redesign and revamp global policy pages

• Maintained Product UI Guide to ensure visual and functional consistency across all product managers' UI assets and projects

• Built a set of custom icons and buttons to represent health, error, and changes in state across the UI