# Kengwei Lu > Product Design Leader & AI Agentic Consultant | Automate Workflows with Custom AI Agents | Ex-Amazon, PlayStation, PayPal Location: Redwood City, California, United States Profile: https://flows.cv/kengwei Proven Design Leadership expert with a track record of driving design innovations through data-driven decisions. With over two decades in the industry, I've consistently enhanced user experience, team performance, and business metrics at global companies including Amazon, PayPal, and Sony. ## Work Experience ### AI Agentic Consultant | Designing & Deploying Custom AI Agents for Business Automation @ Kvvlu Jan 2026 – Present | San Francisco Bay Area Architect, design, and deploy tailored AI agents and multi-agent systems to automate complex, multi-step business workflows, enabling autonomous task handling and intelligent decision-making with minimal human intervention. Apply deep product design expertise combined with agentic AI frameworks to create intuitive, reliable, and user-trusted agent experiences that integrate seamlessly with existing tools (CRM, productivity suites, email, calendars, etc.). Collaborate with small and medium-sized businesses (SMBs) to identify repetitive pain points and implement agentic solutions that streamline operations, reduce manual workload by significant margins, and allow owners/teams to focus on growth rather than routine processes. Prototype, iterate, and productionize agents using conversational AI patterns, generative capabilities, and orchestration tools — ensuring ethical design, transparency, human-in-the-loop options where needed, and measurable efficiency gains. ### Head of Design @ PLAYTRON Jan 2023 – Present | San Francisco Bay Area As Head of Design at PLAYTRON, I played a pivotal role in shaping product strategy and defining user experiences for GameOS. I led the creation of design systems that prioritized accessibility across platforms while driving innovative AI design initiatives. Collaborating closely with engineers and the CTO, I ensured that our design approach aligned with the company's vision and technological advancements. ### Design Foundation Leadership, Design Systems for Alexa @ Amazon Jan 2022 – Jan 2023 | San Francisco Bay Area My role is pivotal in sculpting a comprehensive strategy that serves as the bedrock of our design system foundation. This responsibility extends to aligning design challenges with our strategic roadmap, prioritizing them in alignment with organizational goals, and actively supporting a unified visual design language that resonates with our brand's identity. I also focus on Human-Computer Interaction (HCI) and human factors to enhance usability, and adapt to environmental dynamics to ensure a coherent user experience across multiple product endpoints. ### Design, Head of Design Systems @ Bill.com Jan 2020 – Jan 2022 | San Jose, California, United States I successfully grew my team of designers from 3 to 10 within a year, including various specializations such as product designer, system designer, design technologists, and accessibility designers. I also promoted leaders within the team. In partnership with engineers and product teams, we created design services that improved automation, personalization and scalability by implementing a composable and scalable UI infrastructure. ### Lead Product Designer, Checkout @ PayPal Jan 2017 – Jan 2020 | San Jose, California I led user experience design for PayPal's largest revenue-generating product, Online Checkout, with a team of product designers, content writers, and user researchers. I built and designed features for an easy, consistent, and secure online payment experience that serves millions of daily users across North America, Europe, Middle East and Africa, and Asia Pacific regions. I drove the launch of features for PayPal Online Payment, enabling a best-in-class buyer experience for guests and members. As the product design lead, I defined strategy and requirements, prioritized features, and drove cross-team collaboration with multi-functional and multi-disciplinary teams. ### Lead designer, Mobile Experience @ realtor.com Jan 2015 – Jan 2017 | San Francisco Bay Area As the lead designer for the iOS and Android mobile user experience team, I increased overall user engagement and retention by collaborating with leadership in product management, engineering, and research through an iterative process of learning and validation. I also launched new search and collaboration tools for customers to improve communication during the home purchase process. ### Senior Design Manager, PS TV Services @ Sony Corporation of America Jan 2014 – Jan 2015 | San Francisco, CA Launched the live streaming TV services, PlayStation Vue, on SONY PlayStation. Executed new feature developments, creative direction, and strategy for PlayStation Vue together with key product managers and leadership by bringing my team in delivering SONY experience standard. Oversaw third party vendors for design, research, testing, and development. Nurtured the growth of a team of visual designer, Interaction designers and external design vendors relationship. ### Lead Designer, TV UI @ Fan TV (acquired by TiVo) Jan 2012 – Jan 2014 | San Mateo, CA As a UI designer for television content discovery experiences, I defined and designed the UI and provided direction for high-level product user experiences. I also guided every aspect of interaction design for the 10' UI and remote gesture technology. My responsibilities included applying UX designs based on persona research and user journeys, strategizing Fan TV set-top box software designs, conducting competitive research in media-based UX flow, design patterns, and metadata, proposing and presenting executive presentations on project visions and opportunities, establishing various use cases for content metadata at various levels and content architecture for Live TV, DVR, VOD, and OTT content, and conducting hi/low validity prototype with motion design. ### Founding Partner, Design @ Kvvlu Jan 2008 – Jan 2012 | Toronto, Canada Area As the founding Creative Design Director at Kvvlu, I was responsible for strategizing, designing, directing, and overseeing all design projects. I oversaw all aspects of the business, including new business development, project and resource management, and account management. I gathered business requirements, defined business objectives and product features to ensure the client's goals were met. My responsibilities included determining user experience and user interface design for various digital interactive projects, developing product design strategy and design principles based on data and trends, providing art direction on overall project looks and feels, applying user journeys to discover, define, and enhance UX design and customer engagement, and creating rapid prototyping using Flash animation. I launched major projects in ebooks, consumer electronics, travel, banking, and e-commerce (across web, mobile apps, and HTML5) for clients such as Threshold App, Kobo HTML5 Reader, Canon Pro Site/Feature Site, PC Plus App, My Blackberry, Citibank CD Planner, Bank of America, Gucci, Hilton, and WestJet. ### Director, Experience Design @ Idea Couture Jan 2008 – Jan 2009 | Toronto, Canada Area As a founding member of Idea Couture, I played a key role in establishing the company as a leading UX design consultancy. My responsibilities included UX prototyping, leading aesthetic concepts, and implementing Web2.0, Social Networking (SNS), and CSR strategy in designs. I worked closely with the VP of strategy and service design to secure business with innovative companies such as MIT and Aviva. Additionally, I conceptualized business innovation strategies and user experience practices, led innovation workshops, and managed a team of 5-8 designers and IAs. Through my efforts, we launched major sites in insurance, healthcare, and CSR for clients such as the MIT IDEAS Global Challenge, AARP Health Insurance, and the Aviva Community Fund. ### Senior Art Director (UX/UI and Motion Design) @ Critical Mass Jan 2003 – Jan 2008 | Toronto As an Art Director, I was responsible for conceptualizing and managing the creative side of brands' business and marketing objectives. I led a team of designers in creative production and solution building to meet client challenges. I also participated in new business opportunities and collaborated with the VP of creative to iterate strategy and design concepts. My responsibilities included planning and developing project phases, working with cross-disciplinary teams, ideating projects, and overseeing day-to-day tasks such as mood board creation, web design, and media campaign design. I also worked with the research and planning team to create user personas and participated in UX ideations and workshops. My clients included CitiCards, Citibank, Cablevision, George Pacific, Alienware, and ThankYou Network. Among the major sites I launched for them in financial, auto and e-commerce included CitiCard, Citibank Online, Rolex, Mercedes, ThankYou Network, and Dell Canada. ## Education ### BFA in Computer Graphics and Interactive Media Pratt Institute ### Associate's degree in Television and Radio Program Design and Production Shih Hsin University ### Certificate in Design Leadership Cooper ### Certificate in Product Storytelling Nielsen Norman Group ## Contact & Social - LinkedIn: https://linkedin.com/in/kengweilu - Website: http://www.behance.net/kvvlu - Website: http://www.thresholdapp.com - Website: http://kvvlv.tumblr.com --- Source: https://flows.cv/kengwei JSON Resume: https://flows.cv/kengwei/resume.json Last updated: 2026-04-05