# Keni L. > Lead Software Development Engineer @ Apple | A self-taught technologist who loves arts, travelling and day-dreaming Location: San Jose, California, United States Profile: https://flows.cv/kenil1 At Apple, my mission is to seamlessly integrate technological solutions with user-centric design, fostering innovation in UI/UX. My recent work experiences have honed my skills in mentoring and leading cross-functional teams to deliver cutting-edge software that enhances user experience. With a strong foundation in software development, a penchant for crafting intuitive interfaces, my contributions have consistently driven project success. As a mentor at adplist.org for over two years, I have empowered aspiring professionals, sharing insights from my industry journey and nurturing their growth. My approach combines technical acumen with a creative mindset, inspired by my background in arts. This unique blend enables me to envision and execute strategies that elevate both form and function in the digital landscape. ## Work Experience ### Lead Software Development Engineer @ Apple Jan 2023 – Present ### Mentor @ adplist.org Jan 2022 – Present ### Staff Software Engineer - UI/UX @ Tesla Jan 2020 – Jan 2023 I have experience in various roles such as People Manager, Tech Lead, and Individual Contributor. In my previous job, I drove the technical direction for UX/UI and delivered strategies and solutions to solve challenging problems in the industry. I built processes and tools using Akamai and Kubernetes, set up git branching strategies for releases, demos, and prototypes across teams, and integrated applications with OpsGenie and Splunk. I also analyzed monitoring tools like Sailboat, Sentry, and Google Tag Manager. I sent out proposals and metrics to stakeholders and team members, migrated from a deprecated Webpack bootstrap to a self-built Webpack, and then migrated to a handwritten ViteJS build. I also migrated to esBuild to reduce build time and production bundle sizes, resulting in a reduced bundle footprint on production. To improve developer experiences, I introduced standards for other engineers to follow, such as micro-front end, W3C standards, and JS fundamental, and introduced TypeScript as a medium to accelerate this goal cross-functionally at the beginning. I also enforced coding standards to help engineers learn and improve quality, resulting in engineers across the organization delivering implementations 2x times faster and reducing bug rates on production tremendously. I introduced GraphQL federation architecture and executed it to sustain a mono-repo that acts as an aggregator for all Tesla Energy data. I fixed existing n+1 issues with federation (micro-services). As a result, Tesla Energy was able to scale down from n+1 pods to 3 pods with auto-scaling and multi-DC, reducing downtime from 20+ outages weekly to 1-2 deploy restarts weekly. I set up a Design Pattern for the Tesla Design System for Enterprise and a framework that allows internal users to prototype with the Design System. ### Senior UX and Software Engineer @ Rakuten Ready Jan 2019 – Jan 2020 | San Francisco Bay Area Rakuten Ready enables brands to deliver rewarding online-to-offline experiences that give time back to their customers ### Manager, Design Technology @ Indeed.com Jan 2018 – Jan 2019 | San Francisco Bay Area Manage an amazing team of Design Technologists(DT) and drive innovative solutions for Indeed Products. There are 2 types of projects: Experimental Communicate with different business partners, then work with UX members, researchers, designers and product owners to discover explorational needs. Plan out the timeline, technologies, and DT resources to develop prototypes for user testing and eventually for engineering team Business Oriented Embed DTs to follow each production team sprints, and roll out experimental features for A/B testing on a weekly basis. After A/B testing, work with the product teams and collaborate with the engineering team to planning out refinements, deliverables, and deployment strategies. What have I been doing: - Inherited a team of 3 DTs, then on-boarded 3 extra DTs in San Francisco - Successfully attracted and hired 2 DTs in San Francisco - Embedded 2 DTs and 2 Designers to roll out a new Design System (DS) and its website (DSW) - Embedded 1 DT to implement DS Components for Indeed Inbox - https://inbox.indeed.com/messages - Embedded 2 DTs into Job Alert and Email team to deliver DS Refinements and A/B testing. - Collaborated with Mutual Engagement teams to develop prototypes, to experiment new Communication Experiences in-between Job seeker and Employer (MSG) - Conduced DSW/MSG User Testing , worked with the Engineering teams for staffing and DT resources. Nevertheless, I have recently... - Provided Quarterly Reviews and Calibration Reviews to team members - Created reqs to hire UI and Front End focus DTs in Mountain Views Skills Highlight: Couching, Motivation, Training, Team building, Hiring, Talent Attraction, Mentoring, Partnership ### Interactive Developer -Retail Interactive @ Apple Jan 2015 – Jan 2018 | Sunnyvale, California Develop, Maintain and improve 3 Retail Digital Signage units and 1 Social Platform: - AppleWatch Demo (AWD): A kiosk unit (iPad) that ship to every Apple Stores for demonstration and available line up purposes. - Pricing App (PA): A on-device Application that ship with display products on each Apple Store and channel store. - Channel Digital (CD): A unit that provide a unified experiences for all displayed products in channel Store. - WeChat CMS Platform (WC): A editor tool to publish Apple news feeds on the WeChat Apple Channel. Accomplishments: - Oversee each product, roll out new features and contents to over 30 locales (languages vs countries) on every major product launches. - Reinvented build tools from Grunt to Gulp, later on to Webpack which, to shorten local build times in half while automated local build to deployment on Jenkins for continuous integration (CI). - Prototyped then shipped a skeleton framework in React with Webpack for cross platform uses (AWD, PA and CD). - Improved AWD and PA performance on device to sustain 4x resolutions assets rendering. - Help on-boarded vendors and provide mentorship to transition responsibilities smoothly before departure. ### Design Engineer III, Human Interface Group @ eBay Inc Jan 2014 – Jan 2015 | San Francisco Bay Area Work as a UX partner to supports product teams innovative solutions. Areas of focus: Search Result Page (SRP), View Item Page (VIP), Design System (DS) Accomplishments: - Introduced Angular 2.0 with Browserify then Webpack later on as the standard prototyping skeleton framework for the team. - Contributed new Design System to roll out animation standards and UI components, then delivered shippable prototype on production for A/B testing. - Refined the left nav on SRP to improve item discovery, as a result, drove user engagements on all third-level categorised items up 2 % on 2014 Q4. - Create a production shippable Single-Page SRP to VIP full Application that were used on User - Testing, and partly A/B tested on SRP production sprint. Nevertheless, I also... - Created the new loading spinner that is now is use live at www.eBay.com - Created a 2fts Kiosk unit that present live transaction data on a 3D rendered globe with D3js, 3.js and Angular ### Senior UI Developer consultant from Tech Mahindra @ Apple Jan 2013 – Jan 2014 | cupertino, ca Product: ChatterBox - UI development. - New feature implementation: Collection Sharing, Injector Throttle - iOS device application development Skills Highlight: Objective-C, AngularJS, LESS, HTML, CSS, JavaScript, jQuery, JSON, cloud, accessibility, reusability, W3C Standards, XML, Java and JBoss. ### UI Developer @ Apollo Group Jan 2012 – Jan 2013 | San Jose, California - Support front-end development with teams located in San Francisco, San Jose and Phoenix, Arizona - Support and Drive several high visible products' development. - Migrated products to LessCSS frameworks - Delivering front-end templates / widgets and migrating multi-platforms with the use of dust.js - Perform immediate supports for different products - Provide standard to different products Skills Highlight: HTML, CSS, JavaScript, jQuery, JSON, cloud, dust.js, LessCSS, accessibility, reusability, W3C Standards, XML, Java and GWT ### Web / Product Designer @ Hasco Enterprise Co Jan 2010 – Jan 2011 | Osaka, Japan - Revamped the company web site as well as its eCommerce site. - Designed a series of snowboard, photo shooting and feature video editing - Communicate and co-work with china manufacturer while snowboard production for prototyping, color proofing, QC and QA. Skills Highlight: HTML, CSS, JavaScript, Jquery, php, SQL, XML, Linux, Flash, Flex, ActionScript, Languages, silk screen printing, color separation, prototype, QC ### Contract Web Designer @ LE CIEL BLEU Inc. Jan 2009 – Jan 2010 - Designed and upkeep the company 4 major brand site - Maintain and update eCommerce - Develop a iPhone native app - Provide research and report on fashion global trends Skills Highlight: HTML, CSS, JavaScript, Jquery, php, SQL, XML, Linux, Flash, Flex, ActionScript, Languages, DTP, film preparation, research Please visit http://www.lcb.co.jp/ http://www.stun-l.com/ http://manianienna.com/ http://dreapa.com/ for more reference. ### Intern Project Assistant @ Innovation Centre, UCL, London, UK Jan 2007 – Jan 2007 Research and analyses the crime level in the area of Brighton and Hove and report to the manager and the council. Design and publish street stickers, posters, and exhibition hang out for both the Innovation Centre exhibition and Brighton and Hove Council. ### Fashion Designer @ B.Base (HK) Co. Ltd, Hong Kong Jan 2004 – Jan 2006 Major duties were to create and research for new trends for the company, develop and design new fashion accessories such as belts, wristband and sunglass. Also responsible for web site visual maintaining - Clients includes: Mango, Top shop, H&M, QuickSliver and New Look; some ### Freelance Illustrator @ PlayGround Fashion, Osaka, Japan Jan 2003 – Jan 2003 | Osaka, Osaka, Japan Major duties were to illustrate patterns for silkscreen print on T-Shirts and layout for the company magazine. ## Education ### MA Applied Imagination Central Saint Martins, University of The Arts London ### BA Fine Arts in Painting / Sculpture University of Brighton ### Arts and Designs Foundation in Arts and Designs University of the Arts London ### A-Level in Design and Applied Arts Bellerbys College, Brighton, East Susses, UK ## Contact & Social - LinkedIn: https://linkedin.com/in/kenilam - Portfolio: http://www.ki-cl.com --- Source: https://flows.cv/kenil1 JSON Resume: https://flows.cv/kenil1/resume.json Last updated: 2026-04-13