# Kenneth Reyna

> Design in uncommon places

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/kennethreyna

I’m looking for a designer role on a multidisciplinary team at a video game, entertainment, or consumer robotics company.

## Work Experience
### Lead Designer @ Unannounced Startup
Jan 2024 – Present | San Francisco Bay Area
Founding Designer UX for unannounced project.
Developing product roadmap for innovative Unreal Engine-based vehicle game at unannounced studio
Driving UX design and interactive element development to create compelling user experiences

### Partner Manager @ IBM
Jan 2022 – Jan 2024 | San Francisco Bay Area
Curiosity led me to explore more business oriented position

Designed go-to-market strategies for 12+ companies around the world integrating IBM watsonx AI

Planned and coordinated full day planning sessions (modeled on Enterprise Design Thinking workshops) to identify new market opportunities leading to millions of dollars in new sales leads

### UX Designer @ IBM
Jan 2022 – Jan 2024 | San Francisco Bay Area
Developed reusable Figma components for Carbon Design System for 100s of IBM.com designers worldwide
Created improvements for Carbon UI Builder project to close the gap between Designers and UI Engineers through user interviews, journey maps, and design proposals

Helped select presentation proposals for Spark!, the internal IBM Design Conference

### Product Content Designer @ IBM
Jan 2019 – Jan 2022 | San Francisco Bay Area
Developed and launched over 24 product listings for 3rd-party software on Red Hat Marketplace

Reduced listing time by 30% through process improvements

### Product Designer @ Anki
Jan 2018 – Jan 2019 | San Francisco Bay Area
Product Owner for engaging behaviors for Vector robot to surface cutting edge vision, voice, and tactile systems. Used analytics queries to help guide monthly updates and feature roadmap.

### Senior Designer @ Anki
Jan 2018 – Jan 2018 | San Francisco Bay Area
Slot Cars for the Modern Age (Overdrive, Fast and Furious) - Created and tuned gameplay systems for mobile app controlled cars that emphasized the unique intersection of virtual and physical. Led consistent live, monthly updates based on qualitative user research, usage and engagement patterns, increasing engagement by 18% through A/B testing

AR Vehicles - Directed augmented reality R&D for Overdrive product in order to create lower cost product line to increase customer base, seeking how to add value to preexisting manufacturing pipeline

### Game Designer @ Anki
Jan 2014 – Jan 2018 | San Francisco Bay Area
Finding the fun at the intersection of robotics and game development.

Supertrucks –  Owned process of creating new character, gameplay, weapons, and control modes for larger physical vehicle expansion product from early prototype all the way to finished vehicles with distinct personality, feel and play style

### Senior Multiplayer Designer @ Sledgehammer Games
Jan 2014 – Jan 2014
Member of small multiplayer scripting team which created and maintained a variety of systems for Call of Duty: Advanced Warfare

Responsibilities include:
* Rapid implementation of weapons and unlock systems
* Coordinate with animators to ensure weapon animations were properly implemented and timed
* Helped make sure perk systems interacted well with each other

### Level Designer @ 2K Marin
Jan 2011 – Jan 2013 | Novato, CA
Shepherded levels at all stages of development, from paper map to shipping, through various revisions while maintaining overall vision for the levels. Worked in Unreal editor, Kismet, and Unreal script.

### Level Designer @ Double Helix Games
Jan 2009 – Jan 2011
Worked with a diverse team to create the studio’s first multiplayer game component for Front Mission Evolved, Square Enix’s first game developed by an external western developer

### Technical Designer @ High Moon Studios
Jan 2005 – Jan 2008
Worked along side all content developers to create complicated and innovative scripting set ups in the Unreal 3 environment. Additionally, worked closely with programmers and other Technical Designers to get our game running at acceptable performance levels on the Xbox 360 and the PS3.

### Product Analyst @ Sammy Studios
Jan 2003 – Jan 2005

### Game Tester @ Activision
Jan 2003 – Jan 2003
Searched and documented bugs in Tony Hawks Underground. Created a mini-testing plan for PS2, dialup, network play for the "Create-A" aspects of the game.


## Education
### ISFM
University of California, Berkeley


## Contact & Social
- LinkedIn: https://linkedin.com/in/kennethreyna

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Source: https://flows.cv/kennethreyna
JSON Resume: https://flows.cv/kennethreyna/resume.json
Last updated: 2026-04-08