# Kenneth Verhelpen > Head of Design @Sortlist | Crafting Beautiful Web Products Location: Brussels Metropolitan Area, Belgium Profile: https://flows.cv/kennethverhelpen I'm a tech enthusiast with an insatiable appetite for beautifully crafted items, whether digital or tangible. From an early age, I've been fascinated by how design and aesthetics transform everyday objects, making them both appealing and user-friendly. Turning visionary designs into functional realities is my passion. With tools like React, Next.js, Storybook, Styled-Components, and Tailwind as my digital paintbrushes, I craft intricate and modern solutions. My love for well-thought-out ecosystems is reflected in my admiration for Apple products and the minimalist elegance of Notion. The organizational prowess of Slack also deeply resonates with my design philosophy. The ever-evolving potential of AI technologies never ceases to amaze me, driving me to continually integrate and experiment with them. Beyond tech, my aesthetic sense extends to cinema. I'm captivated by films with unique styles and the chilling allure of horror movies. When I'm not working or watching movies, I'm diving into the gaming world. Gaming isn't just a pastime; it's a source of inspiration. The principles and interactivity of games often influence my professional projects, helping me design experiences that are both playful and immersive. In essence, I'm a technophile, design aficionado, movie buff, and gamer, constantly drawing inspiration from each realm to innovate and inspire. ## Work Experience ### Head of Design @ Sortlist Jan 2026 – Present | Brussels, Brussels Region, Belgium As Head of Design at Sortlist, I define and scale a unified design vision across product, brand, and marketing. I work cross-functionally with Product, Engineering, and Business to make design a strategic growth lever, ensuring clarity, consistency, and craft across every touchpoint. I also lead the evolution of our design systems, rituals, and team to deliver coherent, user-first experiences at scale. ### Principal Product Designer @ Sortlist Jan 2024 – Jan 2026 | Brussels, Brussels Region, Belgium Tasked with driving the product design vision at Sortlist, the Principal Product Designer ensures a seamless blend of beauty and functionality across all web products. This role involves overseeing a talented design team, continually evolving our design system, and spearheading key design initiatives. At the heart of this position is a focus on shaping compelling user experiences and fostering a culture of innovation. By aligning with Sortlist’s goals, the aim is to create user-centric products that truly resonate with our growing audience. Collaborating closely with the team, the mission is to deliver the best-crafted solutions in the market, combining aesthetic appeal with practical functionality to delight our users. ### Lead Product Designer @ Sortlist Jan 2020 – Jan 2024 | Brussels, Brussels Region, Belgium ### Senior Product Designer @ Sortlist Jan 2018 – Jan 2021 | Brussels, Brussels Region, Belgium ### Product Designer @ Sortlist Jan 2017 – Jan 2018 | Brussels, Brussels Region, Belgium ### Product Designer & Co-Founder @ Stumber Jan 2015 – Jan 2017 | Brussels, Brussels Region, Belgium Stumber is a social network designed to help college students connect with peers who share similar interests and organize real-life gatherings. ### Web Designer @ TagTagCity Jan 2012 – Jan 2015 | Brussels, Brussels Region, Belgium TagTagCity provides mobile web users with a revolutionary way to learn more about any city while offering businesses a distinctive platform to enhance their visibility on the mobile web. ### Motion Designer @ Pictogram Creative Agency Jan 2012 – Jan 2012 | Brussels, Brussels Region, Belgium Specializing in packaging for major brands like Panasonic, Pictogram has expanded its expertise into graphic and motion design. This growth has enabled the company to create innovative eLearning resources for MasterCard, tapping into a broader market and showcasing their versatile capabilities. ### Graphic Designer @ Tree-D Laser World Jan 2011 – Jan 2012 | Brussels, Brussels Region, Belgium By investing in cutting-edge laser technology, Tree-D Laser World has rapidly become the leader in the Belgian market, with its position in Europe strengthening daily. Responsibilities included designing, producing, and marketing 2D and 3D laser engravings of photos, portraits, logos, texts, and various items. These items were intended for use as ornaments, gifts, trophies and awards, luxury gifts, and advertising or merchandising products. ### Motion Designer @ Salut,ça va? Jan 2011 – Jan 2011 | Brussels, Brussels Region, Belgium "Salut, ça va?" is an audiovisual conception company based in Brussels, founded by Philippe Geluck, and focused on short animated films about "Le Chat," Geluck's famous character. During a three-month contract, experience was gained in working with a small team and learning sprint methodology. Responsibilities included building animations from scratch, correcting, adjusting, and cleaning up existing videos using TVPaint and After Effects. Additionally, involvement in screenplay and storyboard creation, as well as participating in recording sessions to synchronize music, voices, and sounds with the motion pictures, were key aspects of the role. ## Education ### Master's degree in 2D/3D Animation, Special Effects, Script-writing, Audiovisual Production Institut des Arts de Diffusion ### Bachelor's degree in Digital Arts, 2D/3D Animation, Illustration, Story-boarding, Script-writing ST-LUC BXL École supérieure des arts ## Contact & Social - LinkedIn: https://linkedin.com/in/kennethverhelpen - Portfolio: http://sortlist.com --- Source: https://flows.cv/kennethverhelpen JSON Resume: https://flows.cv/kennethverhelpen/resume.json Last updated: 2026-03-31