# Keri Fullwood > Head of UX | Product Design Leadership, AI & Design Community Builder | Red Dot “Best of the Best” Award Winner | Autonomous Vehicles | AI | Aviation Location: Mountain View, California, United States Profile: https://flows.cv/kerifullwood Experienced UX/UI and Design Leader with a strong track record of driving user-centric innovation and aligning design strategy with business goals. Skilled at leading and mentoring cross-functional teams to deliver impactful digital solutions across B2B SaaS, mobile, desktop, and emerging tech. Product design and business transformation across industries including AI, Banking, Robotics, Automotive, Communications, VR/AR and Aviation. ## Work Experience ### Senior Design Manager, Tata Elxsi @ Tata Group Jan 2024 – Present | Santa Clara County, California, United States Partnering with global clients across automotive, media and healthcare domains. UX strategy, and human-centered design and engineering solutions for enterprise and consumer platforms. ### Head of UX Design, Air India US (Digital & Product) @ Tata Group Jan 2022 – Jan 2024 | San Francisco Bay Area Drive UX strategy and team leadership for Air India’s enterprise platforms. Align design with business goals, scale operations, and deliver high-impact, user-centered solutions across internal tools. ### Head of Design, Tata Digital US @ Tata Group Jan 2021 – Jan 2022 | San Francisco Bay Area Design Lead for TataNeu’s super app, driving UX for EduTech and chatbot platforms. Led cross-regional hiring and delivered innovative chatbot, shopping, and learning experiences. ### Senior UX/UI Lead, Merch Tech (Senior Manager / Design Team) @ Walmart Jan 2021 – Jan 2021 | San Francisco Bay Area Led UX for Walmart’s internal merchandising platforms, optimizing tools for planning and purchasing. Scaled design operations, introduced agile workflows, and drove cross-functional alignment to improve efficiency and business outcomes. ### Senior UX/UI Lead, Design Systems (Senior Manager) @ Walmart Jan 2021 – Jan 2021 | San Francisco Bay Area Led the transition of Walmart’s Living Design System from Sketch to Figma while championing accessibility best practices. Responsible for key UI components including the large “Duplo” button used across self-service kiosks, automotive, and car wash screens, as well as tag styling on Walmart.com. Notable projects: • Designed the “Duplo” extra-large button to enhance usability across multiple touchpoints • Conducted research and defined tag styling standards for Walmart.com • Host bi-weekly Office Hours to support and advise the design team on component use ### Senior UX/UI Lead, Walmart Marketplace (Partner Experience, Product Team) @ Walmart Jan 2019 – Jan 2021 | San Francisco Bay Area Senior UX Designer / UI Design Lead — Walmart eCommerce, Seller Center Team (Marketplace) • Created and maintained the Design System for Walmart Seller Center • Led product design for Marketplace features, supporting Special Integrations including Shopify • Designed key workflows and tools covering Fulfillment, Shipping Performance, Analytics, Disputes, Payments, and API portals Notable projects: • Developed Seller Center messaging tool • Redesigned shipping settings and pricing tools • Built bulk upload features and Shopify integration support ### UX Design Director, Innovation Studio @ Tata Consultancy Services Jan 2018 – Jan 2019 | Santa Clara, California, United States Design Lead for Various Clients — Notable Projects: • Led design for Marathon City: Sprint to Win, winner of the 2019 Red Dot “Best of the Best” Award • Directed AGL’s New Connections project in Melbourne, Australia • Developed innovative VR concepts for Woodside Energy in Perth, Australia ### Senior UX Lead, Interactive Studio @ Tata Consultancy Services Jan 2017 – Jan 2018 | Santa Clara, California, United States Lead cross-functional design teams to deliver innovative digital products for global clients, fostering collaboration between onshore and offshore teams. Champion human-centered design and design thinking across mobile, AR/VR, chatbots, and AI-driven projects. Drive strategic initiatives and mentorship programs to elevate design quality and team growth. Key projects include Vistara Airlines chatbot app, Tirumala Tirupati temple app, TCS 50th Anniversary apps, New York Marathon gamified experience, and United Airlines employee portal. Clients: Cisco, United Airlines, Nationwide, Best Buy, AIG, Vanguard, and more. ### UX Designer, Mobility Team @ Tata Consultancy Services Jan 2015 – Jan 2017 | Santa Clara, California, United States Designed digital and physical products including Android and iOS apps, websites, and experiences across desktop, tablet, mobile, AR/VR, chatbots, NLP, and Big Data platforms. Notable projects: • United Airlines UROC iOS app • Cisco dashboard design ### Business Designer @ ZURB Jan 2014 – Jan 2015 | Campbell, California, United States Improved business processes and planned project timelines to ensure smooth studio operations and business continuity. Optimized consumer-facing pages to enhance engagement and performance. Notable projects: • University landing pages • Statement of Work (SOW) creation • Business process documentation • Pitch deck development ### UX Designer @ HOLLINGER | SCOTT, Dalimo Jan 2010 – Jan 2014 | Dundee, Scotland, United Kingdom Handled production work across ads, branding, style guides, and interfaces for clients including Hollingerscott, Veemotion, Fatsams, Save the Children, Rosetta Stone, and SafeMove. Notable projects: • Banner ads • Infographics • Interactive infographics ### Web Developer, Researcher @ International Centre for Computer Games Technology (IC-CAVE) / The Scottish Usability Lab Jan 2005 – Jan 2009 | Dundee, Scotland, United Kingdom Designed websites, branding, and interfaces for university spin-off companies at a technology incubator. • IC CAVE launched in 2000 • Supported projects funded by ERDF, SHEFC, Dundee City Council, and SET • Worked with a university research center focused on computer games, virtual entertainment, e-learning games, and web applications • SOUL launched in 2003, funded by ESEP (European Social and Economic Partnership) ### Interface Designer @ Digital Imagination / Digital Animation / Hallmark Jan 2003 – Jan 2005 | California, United States Designed interfaces for Digital Imagination’s physical photo booth used in Walmart and Walgreens stores. The company was later acquired by Hallmark. Notable projects: • Photo booth interface design • Software design for automated image capture flow and Adobe macros for post-processing ## Education ### Electrical Engineering University of California, Davis ### Marketing & Business (Hons) Abertay University ## Contact & Social - LinkedIn: https://linkedin.com/in/kerif - Portfolio: https://www.kerifullwood.com --- Source: https://flows.cv/kerifullwood JSON Resume: https://flows.cv/kerifullwood/resume.json Last updated: 2026-04-13