# Kerry Siderakis

> Senior UX Designer at Haven Technologies

Location: New York, New York, United States
Profile: https://flows.cv/kerrysiderakis

## Work Experience
### Senior UX Designer @ Haven Technologies
Jan 2020 – Jan 2023
- Led the design and research for customer-facing experiences of MasuMutual Coverpath, a tech-focused web application that sells life insurance entirely online. 
- Guided the design process for the transition of the company from an insurance provider to a SaaS company, including the development of a new SaaS platform.
- Led the design and optimization of SaaS client GraceKennedy's creditor life insurance products.

### Product Designer @ The Ocean Agency
Jan 2019 – Jan 2020 | New York, New York, United States
- Designed an award-winning, interactive prototype that received recognition from Adobe, driving worldwide donations to the Ocean Agency's Reef Star organization.
- Led the design of a global campaign site in partnership with the UN Environment Programme for an open-source exhibition, amplifying its reach and impact.

### Vice President @ UXPA@Pratt
Jan 2018 – Jan 2020 | Greater New York City Area
- Collaborated with a team of four graduate student leaders in planning and running UX-focused events on building connections between Pratt students, alumni, and UX professionals
- Organized 24 events, including workshops, professional talks, office tours, and two day-long UXathon events, aimed at enhancing student UX skills and increasing exposure to the UX community.

### Graduate Research Assistant @ Pratt Institute
Jan 2019 – Jan 2019 | Greater New York City Area
- Oversaw usability evaluations and heuristic evaluations of an environmental data monitoring dashboard created with Grafana.

### Usability Specialist @ Pratt Institute
Jan 2019 – Jan 2019 | Greater New York City Area
- Directed usability evaluations of accessibility way-finding kiosk project for Pratt Institute campus in a team of three.
- Presented reports and recommendations to various stakeholders. 
- Improved kiosk menu navigation, information box, and 3D map interaction
- Increased user satisfaction ratings by implementing recommendations.

### Product Designer (Mapit Team) @ Compass /
Jan 2017 – Jan 2019 | Greater New York City Area
- Established the user-centered design process in a team of five. 
- Built the real estate brokerage website and CRM system using IDX provider Real Geeks. 
- Increased real estate leads(+256%) by working with Facebook Ads and the website's landing page.
- Formulated marketing strategy and team branding by creating engaging digital templates and print-ready design.

### UX/UI Designer (Freelance) @ Social Solar
Jan 2019 – Jan 2019 | Greater New York City Area
- Designed an interactive web app (mobile & desktop) for users to choose and subscribe to renewable energy plans.
- Created dashboards for users to get current energy consumption analytics and visualized their impact on the environment. 
- Conducted usability evaluations of the web app and designed reports and recommendations. 
- Collaborated with the product owner and engineers to implement innovative visual design.

### UX Designer (Freelance) @ VeeR VR
Jan 2017 – Jan 2017 | Greater New York City Area
- Conducted the user research of VeeR's 360 video community and analyzed its competitive environment. 
- Created wireframes, storyboards, and prototypes to effectively communicate interactive educational experience for 360 Video Tutorial.

### UX Designer @ CHINA STATE CONSTRUCTION (CSCEC)
Jan 2015 – Jan 2016 | Beijing City, China
- Introduced the new project management software, BIM5D, to allow senior management to understand the schedule of each project. 
- Conducted usability testing for the BIM5D mobile app.

### Assistant Design Manager @ CHINA STATE CONSTRUCTION (CSCEC)
Jan 2015 – Jan 2015 | Beijing City, China
- Managed the company's Design Qualification Management System. Succeeded in achieving the Curtain Wall Design Qualification.
- Design and manage the website for the China Construction Second Bureau Decoration Engineering CO.LTD

### Landscape Architect @ CHINA STATE CONSTRUCTION (CSCEC)
Jan 2014 – Jan 2015 | Beijing City, China
- Coordinated with the Mayor of Huludao, construction project manager and architect throughout the whole process to research and define user issues and come up with best solutions for the landscape architecture redesign of the landmark building in Huludao development zone. 
- Established design standards, procedures, and goals. Drafted detailed drawings of floor plans, elevations, and 3D perspective views and material boards for both in-house review and client presentation. 
- Created professional presentations to creatively communicate design inspiration and direction.


## Education
### Master of Science - MS in Information Experience Design
Pratt Institute

### Bachelor's degree in Architecture
Beijing Forestry University


## Contact & Social
- LinkedIn: https://linkedin.com/in/kerry-siderakis-204b4892
- Portfolio: https://www.kerryyu.com

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Source: https://flows.cv/kerrysiderakis
JSON Resume: https://flows.cv/kerrysiderakis/resume.json
Last updated: 2026-03-29