Accomplished Interaction designer, creates user centric design with strong UI + UX skill-set. 14+ years of Professional experience including entrepreneurial design studio and startups.
Led redesign and iterative development of a portal (for VR product), expanding target audience by 50% to include Strivr client base through cross-functional team collaboration.
•
Facilitated cross-functional collaboration to gather feedback and implement quantitative metrics for data-driven decision-making, resulting in continuous improvement of the portal.
•
Developed and executed a cohesive visual design system to achieve uniformity in all upcoming design projects resulting in a 25% increase in brand recognition and customer engagement.
•
Supervised a junior designer in successfully creating a WCAG-compatible report for the portal, resulting in improved accessibility for users. Guided Junior designer for visual designs for employee-facing pages, enhancing overall user experience and brand consistency.
•
Responsive app, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Sketch, Figma, Abstract, Miro.
•
End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean qualitative and quantitative research methods and usability tests + analyze to build user-centric design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock-ups (UI), handing over design specs, monitoring and documenting UX/UI QA.
Revamped the design of Chegg Study, the company's top-selling product, resulting in a 45% increase in user engagement and a 23% improvement in conversion rates.
•
Collaborated with "Growth PM" to develop fast-paced, iterative concept prototypes for C level presentations.
•
Responsive app, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Sketch, Figma and Invision.
•
End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean qualitative and quantitative research methods and usability tests + analyze to build user - centered design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock-ups (UI), handing over design specs, monitoring and documenting UX/UI QA.
Redesigned Employee Portal and multiple App designs, incorporating user feedback.
•
Collaborated with cross-functional teams to build and implement a new visual design system, resulting in positive user feedback and increased user engagement.
•
Streamlined the design process by creating and maintaining consistent design templates, reducing design iterations by 20% and resulting in a 25% decrease in time-to-market for new features.
•
Responsive design, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Sketch and Invision.
•
End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean qualitative and quantitative research methods and usability tests + analyze to build user-centeric design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock-ups (UI), handing over design specs, monitoring and documenting UX/UI QA.
Education
Stanford University
UI/UX Design for AI Products
Indian Institute of Technology, Bombay
Masters in Design (M.Des)
University of California, Santa Cruz
Web and Interactive Media Design - Certificate Program
