# Ketaki Haldipurkar > Lead Product Designer Location: Newark, California, United States Profile: https://flows.cv/ketaki Accomplished Interaction designer, creates user centric design with strong UI + UX skill-set. 14+ years of Professional experience including entrepreneurial design studio and startups. M.Des (Masters in Design) with distinction from Indian Institute of Technology, India and Interaction design certification from University of California, Santa Cruz. CORE COMPETENCIES UI/UX Design:- User centered thinking, Mobile Interface Design, Application Design, Website Design, User Experience Design, Sitemaps, User Interface Design, Icon design, Visual Communication, Art Direction, User Experience Design, Wireframing, Prototype paper/low/high fidelity, Heuristic analysis, User task, User flow, Sitemap, Concept/Usability testing, Focus group, Surveys Communication / Graphic Design:- Book + Magazine + Newspaper Design, Design guide for Branding + Book Series + Film, Presentation Design, Logo Design, Brochures, Designing Marketing Co-Lateral, Animation Visual Styling:- Mascot design, Illustration, Comic Strips, Visual Styling of Character design + Set Design Product Design:- Commercial Products, Exhibition Design / Sets, Marketing Kits ## Work Experience ### Product Designer III @ Intuit Jan 2025 – Present | Mountain View, California, United States - Led UX efforts for the employee experience - Growth and innovation team, driving strategic improvements for Intuit’s internal portal used by 10K+ employees. - Conducted competitive analysis, identifying 4 key opportunity areas that informed roadmap prioritization. - Developed a behavioral science framework to guide product decisions and design experiments, enhancing employee engagement and decision-making. - Designed a scalable notification strategy that streamlined communication, reducing noise and increasing task completion rates by an estimated 30%. ### Lead Product Designer @ Multiple Jan 2024 – Jan 2024 | San Francisco Bay Area Taking UXD projects and delivering them end to end. ### Lead Product Designer @ STRIVR Jan 2021 – Jan 2024 | Palo Alto, California, United States - Led redesign and iterative development of a portal (for VR product), expanding target audience by 50% to include Strivr client base through cross-functional team collaboration. - Facilitated cross-functional collaboration to gather feedback and implement quantitative metrics for data-driven decision-making, resulting in continuous improvement of the portal. - Developed and executed a cohesive visual design system to achieve uniformity in all upcoming design projects resulting in a 25% increase in brand recognition and customer engagement. - Supervised a junior designer in successfully creating a WCAG-compatible report for the portal, resulting in improved accessibility for users. Guided Junior designer for visual designs for employee-facing pages, enhancing overall user experience and brand consistency. - Responsive app, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Sketch, Figma, Abstract, Miro. - End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean qualitative and quantitative research methods and usability tests + analyze to build user-centric design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock-ups (UI), handing over design specs, monitoring and documenting UX/UI QA. ### Senior Product Designer @ Chegg Inc. Jan 2019 – Jan 2021 | Santa Clara, California, United States - Revamped the design of Chegg Study, the company's top-selling product, resulting in a 45% increase in user engagement and a 23% improvement in conversion rates. - Collaborated with "Growth PM" to develop fast-paced, iterative concept prototypes for C level presentations. - Responsive app, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Sketch, Figma and Invision. - End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean qualitative and quantitative research methods and usability tests + analyze to build user - centered design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock-ups (UI), handing over design specs, monitoring and documenting UX/UI QA. ### Sr UI/UX Designer @ ServiceNow Jan 2018 – Jan 2019 | Santa Clara, California, United States - Redesigned Employee Portal and multiple App designs, incorporating user feedback. - Collaborated with cross-functional teams to build and implement a new visual design system, resulting in positive user feedback and increased user engagement. - Streamlined the design process by creating and maintaining consistent design templates, reducing design iterations by 20% and resulting in a 25% decrease in time-to-market for new features. - Responsive design, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Sketch and Invision. - End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean qualitative and quantitative research methods and usability tests + analyze to build user-centeric design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock-ups (UI), handing over design specs, monitoring and documenting UX/UI QA. ### Mommy @ Maternity Break Jan 2017 – Jan 2017 | Home - Enhanced agility by 99.99%, ensuring no pacifier falls to the ground. - Demonstrated an 80% improvement in the ability to react promptly and implement decisive action in any chaotic background noise or environment. - Demonstrating exceptional adaptability and problem-solving skills in managing tasks, Mommy-hood serves as an underestimated guru. ### Senior Product Designer @ Cisco Jan 2016 – Jan 2017 | San Jose, California, United States - Successfully implemented a user-centered design approach, conducting user research and usability testing to inform the redesign process for Cisco Learning Network Store and Cisco Directory. Resulting in a 40% increase in user engagement and a 20% increase in sign-up conversion rate. - Responsive design, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Sketch and Invision. - End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean research methods and usability tests + analyze to build user centered design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock-ups (UI), handing over design specs, monitoring and documenting UX/UI QA. ### Senior Product Designer @ ClearStory Data Jan 2015 – Jan 2016 | Menlo Park, California, United States - Redesigned a complex, cloud-based Business Intelligence tool, focusing on creating a strong interaction that enhanced ease of use and user friendliness. - Conducted user tests and interviews to gather feedback and insights for optimizing the design. - Collaborated with cross-functional teams to gather feedback and iterate on the visual design system, resulting in a 20% increase in user engagement, 99% elimination of design inconsistencies. - Responsive app, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Adobe and Axure. - End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean qualitative and quantitative research methods and usability tests + analyze to build user-centeric design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock ups (UI), handing over design specs, monitoring and documenting UX/UI QA. ### UI/UX Designer @ Kaiser Permanente Jan 2014 – Jan 2015 | Oakland, California, United States - Collaborated with team to develop and implement a robust visual design system for future projects, resulting in a consistent and seamless user experience. Redesigned the search results, booking appointment, pregnancy and other key sections of the adaptive website to improve user experience and increase user engagement by 30-60%. - Responsive app, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Adobe and Axure. - End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean research qualitative and quantitative methods and usability tests + analyze to build user-centered design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock ups (UI), handing over design specs, monitoring and documenting UX/UI QA. ### Product Designer @ CareLucent Jan 2014 – Jan 2014 | Pleasanton, California, United States - Designed user experience of corporate website and designed logo, emphasizing brand development and positioning. Resulted in a responsive design that received positive feedback at HIMSS, a major healthcare conference. - Responsive website, built using WCAG accessibility guidelines, current global UX patterns. Designed using Adobe Suite. - Designed the user experience for the company’s corporate website keeping in mind the company’s brand development and positioning - Designed Logo for CareLucent depicting the company’s philosophy of providing multiple levels of care to hospitals ### Product Designer @ CrowdMed Jan 2013 – Jan 2013 | San Francisco, California, United States - Created UI/UX designs for CrowdMed's Responsive app, resulting in a 20% increase in user engagement. - Successfully designed and implemented icons, illustrations, and infographics to effectively support the company's web marketing efforts. - Responsive app, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Adobe Suite. ### Sr. Art Director @ MindTickle Jan 2011 – Jan 2013 - As a Sr. Art Director led creative direction for gamification projects targeting leading fortune 500 companies and educational institutes in India. - Led and managed a high-performing team of Visual and Interaction Designers for multiple gamification projects, resulting in an increase in overall productivity and efficiency by 60%. - Created and executed end-to-end visual design for employee induction and H.R. learning games for clients. All responsive product's, compatible with desktop, tablet, and mobile (iOS/Android), ensuring optimal user experience across multiple devices. - Developed and executed visual design strategies for Mindtickle's marketing assets and website, resulting in a 20% increase in website traffic. - Managed a portfolio of prestigious clients including Inmobi, Yahoo, SAP, and HCL. ### Founder and Lead Designer @ YellOh Jan 2009 – Jan 2012 | Pune, Maharashtra, India - Founded and scaled a design studio serving a diverse client base encompassing 12+ industries, specializing in communication design, animation, and product & interaction design. - Developed and implemented a comprehensive design guide and illustrations for a successful civic sense graphic book series created by IL&FS for rural India. Distribution increased to 25% after the redesign, received positive feedback from readers and stakeholders on the impact of the book series. - Secured an exclusive contract to design products, exhibitions and presentations for IL&FS philanthropy division, resulting in increased brand visibility and revenue growth. - Designed and directed 9 animation films for UNICEF, illustrating traditional folk tales, resulting in increased engagement and awareness. - Designed and implemented a comprehensive brand identity for ITNL, a leading road infrastructure company, resulting in a 20% rise in brand recognition. - Designed visually appealing, reader-friendly, engaging magazine design for an educational monthly publication for children developed for the NGO "We the Children". - Created a team of graphic designers and managed workflow to ensure timely delivery of weekly comic strips for print newspaper "Sakal", resulting in a 38% increase in reader engagement. - Hired and led a team of 2 to 10 Graphic designers and Animators on various successful and time sensitive projects for key clients. - Other clients included: Icon and mascot design for Mood Indigo, Mobile App design for Videscreen and many more. ### Production Design Intern @ Artze Studio Jan 2008 – Jan 2008 | Mumbai, Maharashtra, India - Contributed to the creation of visually captivating sets for premier art/production design studio in the Indian film industry, resulting in a 15% increase in acquiring new sales. - Created a visually impactful presentation showcasing initial ideas and concept boards, resulting in bagging 1 art direction contract for Disney movie "Zokkomon". - Successfully executed production design projects within strict deadlines, showcasing efficiency and time management skills. ### Graphic Designer @ Seagull Advertising Jan 2006 – Jan 2007 | Pune, Maharashtra, India - Exclusive design resource for marketing materials for premier educational institutes, Symbiosis (Pune) and Balaji (Pune) involving the creation of over 50 different press ads, magazine ads, brochures, pamphlets. Led to a 42% increase in consumer engagement. - Created seasonal packaging design and introductory brochures for Greenlime tissues and toiletries, each quarter showing 60% increase in sale within the first few weeks of each seasonal launch. - Developed Identity and Visual language design for local construction firms such as Krishna, MountVert and Bhonsale Constructions, involving the creation of over 30 different print and digital design assets, which led to a 25% increase in consumer engagement. ## Education ### UI/UX Design for AI Products in Web Page, Digital/Multimedia and Information Resources Design Stanford University ### Masters in Design (M.Des) in Film and animation/ Visual Communication Indian Institute of Technology, Bombay ### Web and Interactive Media Design - Certificate Program in UI/UX Design University of California, Santa Cruz ### G.D.Arts in Applied Arts/Graphic design Abhinav Kala Mahavidyalaya ### Certificate Course in Photography in Photography Fergusson College ## Contact & Social - LinkedIn: https://linkedin.com/in/ketaki-haldipurkar - Website: http://www.ketakihaldipurkar.com --- Source: https://flows.cv/ketaki JSON Resume: https://flows.cv/ketaki/resume.json Last updated: 2026-02-23