Brands | CNN, Colgate, CVS, Fidelity, BNY, Precisely
Experience
2022 — Now
2022 — Now
CNN: Collaborated with 3 other designers on the interactive Magic Wall for CNN’s mobile app during the 2024 Presidential Election, enabling millions of users to view real-time election results by county and state. This feature significantly boosted engagement during election coverage.
Colgate: Overhauled Colgate’s design system for the Colgate Connect mobile app, streamlining design consistency across teams, and accelerating the rollout of new features for a more cohesive user experience.
Precisely: Designed data visualization charts and interactive components, empowering users to easily interpret complex data.
Parcari: Created a visually compelling website for a luxury G-Wagon hood campaign.
2020 — 2022
2020 — 2022
Redesign of CVS’s pharmacy experience, collaborating with 2 other designers to simplify the process for finding, refilling, and managing prescriptions.
Designed new e-commerce features for recommended products.
2018 — 2020
2018 — 2020
Designed and launched a new SAAS web application for BNY enterprise clients, providing a comprehensive dashboard for managing Assets Under Management (AUM). The platform streamlined client workflows.
2017 — 2018
2017 — 2018
Designed and launched a mobile trading app for financial advisors and clients, streamlining the trading process and reducing customer wait times by 15 minutes—eliminating the need for advisors to call a trading desk to execute trades.
Conducted user research, usability testing, and A/B testing to ensure the app met user needs, which contributed to its success among financial advisors.
2016 — 2016
2016 — 2016
Contributed to the design of a mobile messaging app with a team of 30 at a startup.
Played a key role in defining its visual identity and optimizing the user flow, despite the company’s closure.