Developed secure, scalable React front-end interfaces for elite sports organizations (NFL, Premier League, MLS, NCAA), managing sensitive athlete medical data including procedures, surgeries, allergies, and medications.
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Delivered high-priority React features with with performance monitoring (Sentry) on AWS, collaborating cross-functionally with product, backend, and UX teams to ensure seamless product delivery.
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Optimized deployment workflows using Git-based CI/CD pipelines coupled with LaunchDarkly feature flags, enabling incremental feature rollouts, rapid iteration, and zero-downtime releases to maximize frontend reliability and user experience for high-demand sports clients.
Architected and delivered migration from ColdFusion legacy systems to robust, secure modern stack, enhancing performance, security, and site maintainability.
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Oversaw design, development, and launch of two high-traffic university websites, championing and implementing industry-standard frameworks and headless CMS, while onboarding new staff with technical presentations and hands-on workshops.
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Led integration of Amplitude for advanced analytics, engineering A/B testing pipelines to enable data-driven product decisions and iterative feature deployment.
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Increased organic lead generation by 54% through strategic technical enhancements; directly contributing to higher student enrolment & annual revenue growth.
Enhanced CMS offerings by building custom WordPress sites integrated with NewsCred’s proprietary SaaS platform, enabling seamless content publishing for Fortune 500 clients as part of their global marketing strategies.
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Managed full stack responsibilities; configured cloud-based servers, migrated new client sites, and optimized web applications for SEO, speed, and usability.
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Implemented comprehensive site-wide analytics (Google Analytics, Marketo) to track user behaviour, measure KPIs, and drive conversion-focused optimisations.
Collaborated with clients and in-house designers to gather requirements and transform ideas into interactive, user-centric web applications for diverse business needs.
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Designed and deployed custom CMS sites primarily using WordPress, managed hosting environments, and resolved user-reported bugs across multiple platforms and programming languages.
Reported live on Premier League matches and breaking sports news for Sports Direct News (now FDN), delivering match previews, half-time and full-time reports, plus post-match insights from managers and players. Utilized CMS, image management, and supporting resources to ensure timely and engaging coverage.
