Kevin Jaskela

Kevin Jaskela

Kevin Jaskela

Global Creative Director | Generative AI & Brand Innovation | Bridging Human Creativity + Technology | Building Scalable Design Systems

Creative Director with 18+ years leading brand, design, and storytelling initiatives for global organizations including Bio-Rad, Walmart, Sephora, Google, and Intel. I specialize in connecting human creativity with artificial intelligence to transform how brands communicate and scale.

LinkedIn Portfolio

Experience

Bio-Rad LaboratoriesCreative Director, Global Brand MarCom

2025 — Now

2025 — Now

San Francisco Bay Area

Leading exploration of AI-assisted design workflows and automated asset systems to accelerate global creative production.

Partnering with marketing and data teams to integrate Generative AI tools within brand-safe guardrails and scalable design templates.

Walmart ConnectDirector - Head of Creative Lab

2022 — 2025

2022 — 2025

San Bruno, California, United States

Pioneered early adoption of AI-driven creative testing and data-informed storytelling frameworks for omni-channel campaigns.

Walmart ConnectCreative Director - Food, Beverage & Apparel

2021 — 2022

2021 — 2022

San Bruno, California, United States

Walmart ConnectAssociate Creative Director

2019 — 2021

2019 — 2021

San Bruno, California, United States

SallyeAnder IncCreative Director

2021 — 2023

2021 — 2023

Beacon, New York, United States

Education

The Art Institutes

Bachelor of Science (B.S.)