# Kevin Jaskela

> Global Creative Director | Generative AI & Brand Innovation | Bridging Human Creativity + Technology | Building Scalable Design Systems

Location: San Francisco, California, United States
Profile: https://flows.cv/kevinjaskela

Creative Director with 18+ years leading brand, design, and storytelling initiatives for global organizations including Bio-Rad, Walmart, Sephora, Google, and Intel.

I specialize in connecting human creativity with artificial intelligence to transform how brands communicate and scale. My work integrates Generative AI, DesignOps, and data-driven design systems to elevate quality, speed, and innovation across teams and channels.

Experienced in leveraging tools such as Adobe Firefly, Midjourney, Figma AI, ChatGPT (GPT-4), and Runway ML to enhance creative ideation, automate production, and maintain brand consistency at scale. I believe in human-in-the-loop systems that balance technology with empathy, ensuring every output remains purposeful and authentic.

Passionate about AI-driven brand strategy, creative automation, and ethical design leadership, I build teams and systems that bridge imagination with intelligence—empowering organizations to work smarter, create faster, and inspire deeper connection.

## Work Experience
### Creative Director, Global Brand MarCom @ Bio-Rad Laboratories
Jan 2025 – Present | San Francisco Bay Area
• Leading exploration of AI-assisted design workflows and automated asset systems to accelerate global creative production.
• Partnering with marketing and data teams to integrate Generative AI tools within brand-safe guardrails and scalable design templates.

### Director - Head of Creative Lab @ Walmart Connect
Jan 2022 – Jan 2025 | San Bruno, California, United States
• Pioneered early adoption of AI-driven creative testing and data-informed storytelling frameworks for omni-channel campaigns.

### Creative Director - Food, Beverage & Apparel @ Walmart Connect
Jan 2021 – Jan 2022 | San Bruno, California, United States

### Associate Creative Director @ Walmart Connect
Jan 2019 – Jan 2021 | San Bruno, California, United States

### Creative Director @ SallyeAnder Inc
Jan 2021 – Jan 2023 | Beacon, New York, United States

### Design Director - Consumer Apps, Brand Marketing @ Google
Jan 2017 – Jan 2019 | San Francisco, California, United States

### Design Director @ Hook
Jan 2017 – Jan 2019 | San Francisco, California, United States

### Art Director @ Intel Corporation
Jan 2015 – Jan 2017 | San Francisco, California, United States

### Art Director @ SEPHORA
Jan 2013 – Jan 2015 | San Francisco, California, United States
• Collaborated on personalization initiatives powered by machine-learning insights to enhance customer engagement and brand consistency.

### Senior Designer @ SEPHORA
Jan 2012 – Jan 2013 | San Francisco, California, United States

### Senior Designer @ Williams-Sonoma, Inc.
Jan 2012 – Jan 2012 | San Francisco, California, United States

### Senior Designer @ Lot 26 Studio, Inc.
Jan 2010 – Jan 2012 | San Francisco, California, United States

### Designer @ Lot 26 Studio, Inc.
Jan 2010 – Jan 2010 | San Francisco, California, United States

### UI Designer @ Moderati
Jan 2009 – Jan 2009 | San Francisco, California, United States

### Graphic Designer @ P.R. Entertainment
Jan 2004 – Jan 2009 | Greater Los Angeles Area


## Education
### Bachelor of Science (B.S.) in Media Arts & Animation
The Art Institutes


## Contact & Social
- LinkedIn: https://linkedin.com/in/kjaskela
- Portfolio: https://www.kevinjaskela.com/

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Source: https://flows.cv/kevinjaskela
JSON Resume: https://flows.cv/kevinjaskela/resume.json
Last updated: 2026-04-13