# Kevin KC Tsui

> UX/UI Design Leader & Strategist | Product & Experience Designer | Cross-Functional Leader Driving Measurable ROI | Stakeholder-Aligned Design Systems

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/kevinkctsui

Great design is more than visuals --- it's the bridge between human needs, business priorities, and scalable systems.
For over half a decade, I've led UX/UI Initiatives for Fortune 500s, global brands, and startups, driving measurable impact through platform redesigns, design systems, and cross-functional leadership.

At IBM, I redesigned a legacy quoting tool used by thousands of global users, reducing task completion time by 50% and enhancing productivity across both internal and external teams. 
I also co-led an open-source innovation project for a non-profit, delivering scalable solutions within tight technical constraints and aligning stakeholders from engineering to executive leadership.

As a lead UX Designer for Estee Lauder, I directed the complete redesign of an internal customer service platform, managing research, strategy, and execution across multiple global stakeholder groups. We delivered on time despite budget constraints, proving that effective design leadership is as much about resource management as it is about creativity.

Core Strength & Focus Areas
- UX/UI Strategy & Design Systems Architecture
- Platform Redesigns & Workflow Optimization
- Cross-Functional Leadership & Stakeholder Alignment
- Digital + Physical Brand Experience Integration
- Mentorship, Process Definition, and Team Enablement

I thrive at the intersection of vision and execution, translating complex requirements into intuitive, scalable solutions that elevate user satisfaction and business performance by blending systems thinking, team mentorship, and business alignment to design experiences that work.

What's next? Partnering with forward-thinking organizations to deliver design that drives transformation, fosters collaboration, and scales sustainably.

## Work Experience
### Volunteer User Experience Designer @ Various Companies
Jan 2024 – Present | New York, New York, United States
Kehilat Food Pantry (Nonprofit): Leading end-to-end UX design — research, design strategy, and UX/UI — to better serve community users, volunteers, and donors — ongoing

Cognizant Psychotherapy: Self-directed surveys and competitive analysis to align business objectives with user needs

Gnipoos handbag: Solo-led research through user interviews, surveys, and competitive analysis, directly shaping overall product strategy

### User Experience Designer, CIO design @ IBM
Jan 2021 – Jan 2024 | New York, New York, United States
Innovation & Impact: Reduced task completion time by 50% by redesigning a complex legacy quoting tool used by thousands of global users

Cross-Functional Collaboration: Aligned stakeholders across engineering, product, and business teams to deliver solutions that were both user-friendly and strategically viable

Strategic Leadership: Mentored and guided designers while co-leading an open-source initiative for a nonprofit, balancing creative vision with technical constraints to deliver scalable solutions

### Founder | Lead UX & Textile Design @ geekondar1
Jan 2019 – Jan 2021 | Greater New York City Area
Business Leadership & Client Management: Founded and scaled a design consultancy serving high-profile clients including Calvin Klein, Karl Lagerfeld, and Tuckernuck

Multi-Disciplinary Design Direction: Led comprehensive design strategy spanning UX/UI and textile design, showcasing a systems thinking approach and the ability to design for both digital and physical experiences

### lead ux design @ The Estée Lauder Companies Inc.
Jan 2020 – Jan 2021 | New York, United States
Complex System Redesign: Led end-to-end redesign of the internal customer service platform, delivering on time and within budget across global operations

Cross-Functional Leadership: Directed research, strategy, and design phases while managing multiple stakeholder groups, ensuring alignment between business objectives and user needs

### UX Consultant @ BitRights
Jan 2018 – Jan 2019 | Greater New York City Area
User Experience Optimization: Redesigned core navigation and licensing workflows, streamlining complex processes to improve task completion and reduce cognitive load

Information Architecture: Transformed complex legal information into intuitive user flows, making sophisticated tools accessible to diverse audiences

### User Experience Design Immersive | UX Designer @ General Assembly
Jan 2018 – Jan 2018 | Greater New York City Area
General Assembly’s User Experience Design Immersive (UXDI) is a 10-week long training program dedicated to preparing students to think critically like UX designers and approach problems creatively in order to build the next generation of web applications and digital products.

### Senior Textile Designer @ Unknown
Jan 2017 – Jan 2018 | Greater New York City Area
Kate Spade New York – Work closely with textile designers to create & execute prints & colorways based on trend & inspiration

Banana Republic (Mens) – Work closely with directors, designers & merchandisers to create & execute prints, wovens, knits & colorways based on trend & inspiration


## Education
### (UX) in User Experience Design Immersive
General Assembly

### Illustration
Fashion Institute of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/kevinkctsui
- Portfolio: https://www.kevinkctsui.com/

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Source: https://flows.cv/kevinkctsui
JSON Resume: https://flows.cv/kevinkctsui/resume.json
Last updated: 2026-03-29