# Kevin L. > Senior Product Designer @ Roblox Location: San Mateo, California, United States Profile: https://flows.cv/kevinl1 I'm a technical and entrepreneurial designer passionate about building tools for the developer community. Currently, I'm employed as a Senior Product Design Lead at Roblox. Our goal is to make Roblox the most inclusive and easiest platform in the world to create experiences on. In the past, I grew and led a design team at PlayStation to deliver SDK developer tools for the launch of the PS5, designed visualization tools to help people shop at Crate & Barrel, prototyped multiple videogames, and earned a Master's in Human-Computer Interaction Design from Indiana University. With 10+ years of experience designing digital products and 3+ years of experience leading teams, I am confident in my ability to take on any challenge that comes my way. ## Work Experience ### Senior Product Designer @ Roblox Jan 2021 – Present | San Francisco Bay Area Design Lead for Translation and Natural Language Processing. Partner with 2 engineering teams to deliver innovative features and services for 2.5M+ global creators. • Serve as a strategic design partner by driving discovery research to shape product strategy, vision and roadmaps. • Execute design sprints and facilitate workshops to explore new concepts for R&D. • Identify gaps and areas of opportunity in our processes to help increase productivity and introduce healthier cross-functional relationships. • Support management by actively participating in hiring activities such as technical design interviews and onsite panels, as well as helping onboard new hires and mentoring other designers. ### Senior UX Designer (Team Lead) @ PlayStation Jan 2018 – Jan 2021 | Greater Los Angeles Area Led a team of 3 senior designers to deliver 12 Network SDK Tools for the PlayStation 5 launch. These tools allow game developers to manage, modify, and publish content for their game's exclusive PS5 features such as activities, challenges, game help, trophies, matchmaking, leaderboards, and cloud storage. • Crafted the UX strategy for PlayStation's Network SDK Tools, partnered with product management and engineering teams to create roadmaps and prioritize work for 7 major SDK releases for PS5. • Pitched to leadership for additional staffing, resulting in 1 FTE, 2 contractors, and an intern. Oversaw onboarding, assigned project roles, implemented team processes, conducted design reviews, and led weekly team meetings. • Launched PlayStation's Game Data Platform tooling. Shaped the long-term UX vision and drove collaboration with 3 engineering teams in Los Angeles, Tokyo, and London to deliver complex workflows for 30,000+ developers worldwide. • Redesigned PlayStation's Trophy tooling. Completed UX research, redesigned information architecture, improved workflows, and delivered design artifacts. ### Interaction Designer @ Crate and Barrel Jan 2016 – Jan 2018 | Greater Chicago Area Led the UX design of an agile development team for Crate and Barrel eCommerce. Partnered with software engineers, product managers, and designers to launch 15 new features and 4 visualization tools for the website and in-store experiences. • Designed an interactive tool for customers and store associates to configure sectional sofas. Increased revenue per visit by 201%, conversion rate by 150%, and average order value by 21%. Resulted in $xx million in new monthly sales. • Designed an in-store digital tool to help customers shop the CB2 rug collection. Coded a prototype to launch a 3 month beta using JavaScript w/ REST APIs. • Acted as our team's go-to person for prototyping, where I produced 10 prototypes and presented animations to stakeholders to communicate complex interactions. • Conducted over 25 generative and evaluative research studies, using quantitative and qualitative methods to identify problems, explore opportunity spaces, and inform design decisions. ### User Experience Designer @ Indiana University Bloomington Jan 2014 – Jan 2016 | Bloomington, Indiana Area As a graduate student assistant, delivered 10 initiatives in research, design and programming to support Indiana University’s largest minority scholarship program, the Hudson and Holland Scholar's Program. • Led the redesign of the Hudson and Holland Scholarship Program's website. Coded the website in HTML, CSS, and JS after conducting user research to identify needs. • Designed a SharePoint site for students to submit administrative forms and keep track of scholarship requirements. Produced wireframes and ran usability tests. • Transformed the identity of the Hudson and Holland Scholarship Program by producing nationally recognized assets (web pages, brochures, banners, etc). Received praise from University Marketing officials. • Programmed a self-service check-in kiosk for student advisor appointments using PHP, which reduced the amount of time students waited for advisor appointments by 50%. ### User Experience Design Intern @ Logitech Jan 2015 – Jan 2015 | Fremont, California Improved the user experience of a new product - “ZeroTouch,” by engaging in various user-centered design activities and collaborating within a small startup team. • Redesigned and launched several flows for the onboarding process of the ZeroTouch app. • Created and ran user tests with customers, synthesized large amounts of data, documented research insights, and presented recommendations to key stakeholders. • Created a driving simulator to demonstrate the capabilities of our product in context, as well as to conduct user testing. ### User Experience Intern @ John Deere Jan 2014 – Jan 2014 | Moline, Illinois Researched, designed, and prototyped solutions for John Deere Parts Ordering websites. • Conducted a large-scale customer research project and presented findings to team leads, which enabled us to successfully secure budget to redesign two unique eCommerce websites. • Designed five mobile and web experiences to improve customers’ perceptions of John Deere. • Developed front end code for mock ups (HTML, CSS, JavaScript) and implemented the code into our Java back end (Servlets, JSP). ### Experimental Research Assistant @ Illinois State University Jan 2013 – Jan 2014 | Bloomington/Normal, Illinois Area Assisted in experimental research to explore the dynamic relationship between action, perception, and cognition. • Moderated two research experiments on action and perception during game play. • Read and discussed 15+ research papers on the topics of flow, spatial perception, embodied cognition, and consciousness. • Developed a data extraction program to sort research data into a usable format. ## Education ### M.S. in Human-Computer Interaction/Design Indiana University Bloomington ### B.S. with Honors in Computer Information Systems Illinois State University ## Contact & Social - LinkedIn: https://linkedin.com/in/kevinalogan --- Source: https://flows.cv/kevinl1 JSON Resume: https://flows.cv/kevinl1/resume.json Last updated: 2026-02-23