Conducted user research initiatives, including user interviews, surveys, and usability tests, to inform and validate design decisions.

Created wireframes, high-fidelity mockups, and interactive prototypes to support rapid iteration and developer handoff.

Partnered closely with Product Management, Engineering, Data Science, and external stakeholders to validate and refine design solutions.

Facilitated design critiques and cross-functional reviews to collect feedback and align stakeholders on design scope and priorities.

Designed high-fidelity mockups and prototypes for a performance report that enables users to customize and visualize their portfolio’s sustainability data over time.

Conducted an audit of system colors and UI components to standardize design system and ensure consistent usage for the platform’s visual design update in Q1 2019.

Produced infographics, eBooks, whitepapers, interactive quizzes, and blogs to drive user engagement and organic traffic.

Collaborated with SEO team to align content creation with keyword strategy and increase organic rankings.

Presented and communicated strategy and project updates to stakeholders on biweekly calls.

Conducted competitive analyses, content audits, and industry research to inform content ideation and creation.

Collaborated with Design and Marketing teams to guide visual direction and messaging for final content designs.

Supported Promotions team with native ad campaigns across StackAdapt, Yahoo Gemini, and Outbrain.

Collaborated on an integrated marketing campaign for Pizza Hut to improve digital sales and brand experience.

Utilized research insights from Strategy team to create brand strategies addressing consumers' core needs and pain points.

Assisted with content ideation, visual storytelling, and written messaging and tone of creative brief.