# Kevin Lang > Product Designer Location: New York, New York, United States Profile: https://flows.cv/kevinlang I'm a Product Designer who's passionate about solving problems with empathy and purpose. I enjoy understanding the "why" behind people's needs, behaviors, and pain points and using these insights to create a positive impact through design. As a Designer, my goal is to design meaningful products, solutions, and experiences that bring value to people's lives. Skills: User Research, User Flows, Interaction Design, Wireframing, UI Design, Prototyping, Usability Testing, Content Strategy ## Work Experience ### Product Designer @ Measurabl Jan 2018 – Jan 2025 | Greater San Diego Area • Led end-to-end product design for a B2B SaaS platform for sustainability data, from research and ideation to testing and delivery. • Conducted user research initiatives, including user interviews, surveys, and usability tests, to inform and validate design decisions. • Created wireframes, high-fidelity mockups, and interactive prototypes to support rapid iteration and developer handoff. • Partnered closely with Product Management, Engineering, Data Science, and external stakeholders to validate and refine design solutions. • Facilitated design critiques and cross-functional reviews to collect feedback and align stakeholders on design scope and priorities. ### Product Design Intern @ Measurabl Jan 2018 – Jan 2018 | Greater San Diego Area "Started in 2013, Measurabl has become the world’s fastest growing sustainability software for the built environment. Our automation tools make it easy for more than 6 billion square feet of commercial property across 67 countries to collect sustainability data, analyze and accurately report on performance, and identify efficiency opportunities." • Designed high-fidelity mockups and prototypes for a performance report that enables users to customize and visualize their portfolio’s sustainability data over time. • Conducted an audit of system colors and UI components to standardize design system and ensure consistent usage for the platform’s visual design update in Q1 2019. ### Senior Content Marketing Specialist @ Internet Marketing Inc. Jan 2017 – Jan 2017 | Greater San Diego Area • Developed quarterly content strategies and experiences for 15+ clients, from research and ideation to production. • Produced infographics, eBooks, whitepapers, interactive quizzes, and blogs to drive user engagement and organic traffic. • Collaborated with SEO team to align content creation with keyword strategy and increase organic rankings. • Presented and communicated strategy and project updates to stakeholders on biweekly calls. Clients worked on: Mediflow, CPAP.com, Koeppel Direct, Jacuzzi Saunas, Red Rock Fertility Center, Justa Farm Dental, Range 702, De Anza Water Conditioning, IMI ### Content Marketing Specialist @ Internet Marketing Inc. Jan 2015 – Jan 2017 | Greater San Diego Area "Internet Marketing Inc. (IMI) is a data-driven, ROI-focused, full-service digital marketing agency. IMI has been named one of the fastest growing private companies in the country the last four years in a row by the prestigious Inc. 500 list and the San Diego Business Journal." • Conducted competitive analyses, content audits, and industry research to inform content ideation and creation. • Collaborated with Design and Marketing teams to guide visual direction and messaging for final content designs. • Supported Promotions team with native ad campaigns across StackAdapt, Yahoo Gemini, and Outbrain. Clients worked on: National Funding, Koeppel Direct, MGM Resorts International, ARIA Resort & Casino, National Pen, American Bullion, 360 Total Security, Jazzercise, Tahiti Village, Wrangler ### Copywriter @ American Advertising Federation: UCSD (Adwave) Jan 2014 – Jan 2015 | Greater San Diego Area "Adwave aims to establish an advertising and marketing community on campus and educate our members with insightful speaker engagements, mentorship programs, and workshops. We are connected to Ad 2 San Diego as well as the San Diego Ad Club. We also provide an opportunity for students to gain real-world experience by creating an integrated marketing campaign for the National Student Advertising Competition (NSAC)." • Collaborated on an integrated marketing campaign for Pizza Hut to improve digital sales and brand experience. • Utilized research insights from Strategy team to create brand strategies addressing consumers' core needs and pain points. • Assisted with content ideation, visual storytelling, and written messaging and tone of creative brief. Client worked on: Pizza Hut ### Brand Ambassador @ Prezi Jan 2014 – Jan 2015 | Greater San Diego Area "Founded in 2009, and with offices in San Francisco and Budapest, Prezi now fosters a community of over 45 million users and over 120 million prezis around the world. With investors including TED Conferences and Accel Partners, Prezi is in the business of making presenters great." • Strategized social media and guerrilla marketing campaigns to drive campus awareness of Prezi. • Coordinated and managed events and partnerships to build brand-to-customer interaction. • Designed creative print and digital media while focusing on consistent brand messaging. ### Marketing Intern @ ArtPower at UC San Diego Jan 2014 – Jan 2015 | Greater San Diego Area "ArtPower at UC San Diego builds creative experiences in music, dance, film, exhibition and food for our collective pleasure and inspiration. We engage diverse audiences through vibrant, challenging, multi-disciplinary performances by emerging and renowned international artists. Through extensive partnerships, ArtPower provides exciting opportunities for research, participation, and creation of new work, igniting powerful dialogue between artists, students, scholars and the community."​ • Developed and executed marketing campaigns to 24,000+ UC San Diego students and the greater San Diego community through social media engagement and community outreach. • Assisted social outreach by monitoring content performance and designing print and digital media. • Collaborated on online and offline marketing strategies for Filmatic Festival, Southern California's first interactive film festival combining art, science, and technology. ### Digital Marketing Intern @ CreativeMob Inc. Jan 2015 – Jan 2015 | Greater San Diego Area "CreativeMob is a full-service digital marketing and technology agency. We help companies build meaningful experiences that engage consumers in the digital world. We're data-driven and design-led, believing that great work should come with measurable results. And we do it all. From brand development to search engine marketing, social media campaigns to software development, CreativeMob offers a truly integrated solution to all of your digital marketing needs."​ • Published weekly resource articles, using keyword research, to grow clients' organic SEO. • Managed strategy for social outreach through content curation, editorial calendars, and web CMS. • Monitored site traffic through Google Analytics to deliver recommendations for site optimization. Clients worked on: Dynamic Repair Solutions, Blue Mountain Education ### Adobe Student Representative @ Adobe Jan 2014 – Jan 2015 "Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen." ### Teacher's Assistant @ Gateways Summer School Jan 2010 – Jan 2010 "Gateways Summer School is a non-profit, community-based organization. It was formed in 1982 by parents, in order to provide unique educational experiences for San Diego students during the summer." ### Biotechnology Intern @ UCSD BioBridge Jan 2009 – Jan 2010 "The mission of BioBridge is to link the educational and scientific communities in creating hands-on laboratory experiences that help enhance bioscience achievement at schools in underserved areas." ### Grading Assistant @ Kumon Jan 2009 – Jan 2009 "Kumon Education and Research Association of Japan is a corporation and an education brand created by Toru Kumon. The Kumon method is the math and reading educational method which is practiced in the Kumon centers." ## Education ### Bachelor of Science (BS) in Management Sciences and Quantitative Methods UC San Diego ### Certificate in UX/UI Design Designlab ### Minor in Business (Marketing) University of California, San Diego - Rady School of Management ## Contact & Social - LinkedIn: https://linkedin.com/in/kclang - Portfolio: https://www.langkevin.com/ --- Source: https://flows.cv/kevinlang JSON Resume: https://flows.cv/kevinlang/resume.json Last updated: 2026-03-29