Led customer research and competitive analysis study of GenAI in the observability space.

Leveraged ML models, LLMs, conversational UI, and MUI design system in Figma.

Delivered interactive prototype in a 2-week design sprint showing 3X sales lead improvement with Gen AI.

Leveraged multiple LLMs, conversational UI, and Google Material 3 design system in Figma.

Formed a cross-functional team to define a 3-year strategic vision for the end-to-end customer experience of the Splunk cybersecurity portfolio. Voted #1 Big Idea by the leadership team.

Led design thinking workshops and user research, identified key themes, built a customer journey storyboard illustrating the vision, and aligned the team on an implementation plan.

Created design vision that drove VMware Cloud strategy - adopted by the executive team as the top priority for VMware. Integrated 10+ products into a single console experience.

Introduced and trained teams on design thinking with an End-to-End Story framework focused on stakeholder goals, the learn-try-buy-use-grow journey, and business results.

Founded VMware Design Studio and increased user research to 2000+ sessions/year.

Achieved 80% success rate answering resident questions.

Validated potential to handle 20% of calls, costs savings of $300K+ per agency.