# Kevin Sonnichsen

> San Francisco based Product Designer previously at Amazon, Intuit, Alaska Airlines, and TripIt/Concur.

Location: San Francisco, California, United States
Profile: https://flows.cv/kevinsonnichsen

Seasoned designer with a proven track record of design success in the e-commerce (eBay, Walmart.com), travel (Alaska Airlines, TripIt), fintech (Mint, Credit Sesame), and streaming content (Prime Video) arenas seeks position where he can collaborate with your team for fun and profit.

## Work Experience
### Founding Designer @ Rejigg
Jan 2025 – Present | San Francisco, California, United States

### Senior UX Designer - Prime Video @ Amazon
Jan 2022 – Jan 2025 | United States
Design system specialist contributing to and applying the Fable design system to the Prime Video experience across responsive web, mobile native, FireTV, and 3rd party smart TVs serving 1.65 billion devices worldwide.

### Manager, UX Design @ Amazon
Jan 2020 – Jan 2022 | Seattle, Washington, United States

### Product Design Manager @ Alaska Airlines
Jan 2018 – Jan 2020 | Greater Seattle Area
Manage a team of 4 Product Designers, 1 Interface Writer, and 1 UI Designer working in the purchase path of the responsive digital experience contributing $4.7 billion in annual ticket sales.
Collaborated with PM, TPO, and scrum masters in the reorganization of our product delivery teams.
Partnered with a Design Technologist to create, guide, and govern the ODS design system, ensuring strong design-engineering parity and scalable code implementation, enhancing the design system's efficiency and usability.
Responsible for the design, communication, and maintenance of accessibility standards for the ODS design system.
Led ideation sessions and journey mapping exercises that inform product direction and goals.

### Director, Product Design @ Credit Sesame
Jan 2017 – Jan 2018 | San Francisco, California
Managed 4 UX designers and 1 User Researcher
Collaborated with analytics team to measure and respond to customer feedback.
Developed product strategy for One Click Features, including the most successful to date – the Snowball debt reduction method.
Wrote formulas and algorithms used in credit score simulations and debt reduction calculators.

### Design Strategist @ Intuit
Jan 2015 – Jan 2017 | Mountain View, California, United States
Managed 4 UX designers and 1 Content Designer

Created strategic pitches delivered to C-level executives

Individual UX contributor to multi-platform PFM and Credit Score initiatives

Team lead and individual UX contributor to a new credit score oriented product attracting 1500 new users per hour and $100,000 in revenue per week.

### Senior UX Director @ EXTRACTABLE
Jan 2015 – Jan 2015
Oversaw the work of junior designers in the execution of projects within the financial, analytics, and computer hardware industries.

Developed "life-span" personas to track a customer's changing financial needs and situations over the course of their adult life.

Created innovative user journey visualizations that depict touch points between the customer, service provider personnel, and digital services.

### Senior UX Manager / Lead UX Designer @ TripIt
Jan 2012 – Jan 2015 | san francisco bay area
Managed and oversaw the work of a User Experience team of 7 consisting of a multidisciplinary group of UX and UI designers and User Researchers.

Coordinated with Product Management and Engineering to roadmap, conceive, research, design, prototype, and test a suite of travel and expense products (including TripIt and ExpenseIt)
for multiple platforms including web, iPhone, iPad, Android Phone, Android Tablet, Google Glass, and Galaxy Gear which contributed to a 67% YOY revenue increase in FY14.

Personally developed and prototyped the TripIt IOS redesign in Axure, created the wireframes for the initial launch of ExpenseIt, redesigned the Trip Show web visual representation, and created concept designs for business partnerships and internal feature pitches.

Oversaw the creation of visual style guides for TripIt web and mobile and ExpenseIt.

### Principal Designer @ Deep Dive Design
Jan 2011 – Jan 2012 | San Francisco Bay Area
Services included business model development, brand exploration, wireframing interactions and flows, prototyping, execution of visual design, and generation of video content.

Partial client list:
RedLaser
Tripit
Evolv
GLMX
Intuit
Joyus
MyNewPlace
One Kings Lane
RelayRides (now Turo)
Sheyna


## Education
### Bachelor of Arts (B.A.)
Seattle Pacific University


## Contact & Social
- LinkedIn: https://linkedin.com/in/kevinsonnichsen
- Portfolio: https://kevinsonnichsen.net

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Source: https://flows.cv/kevinsonnichsen
JSON Resume: https://flows.cv/kevinsonnichsen/resume.json
Last updated: 2026-04-13