# Kevin Tu > Principal Product Designer at Segment Location: San Francisco, California, United States Profile: https://flows.cv/kevintu2 ## Work Experience ### Principal Product Designer @ Segment Jan 2022 – Present | San Francisco Bay Area ### Product Design Lead @ Segment Jan 2019 – Present | San Francisco Bay Area ### Principal UX Designer @ AdRoll Group Jan 2018 – Jan 2019 | San Francisco Bay Area ### Lead User Experience @ AdRoll Group Jan 2013 – Jan 2018 | San Francisco Bay Area ### User Experience Lead @ Box Jan 2010 – Jan 2013 Box is a cloud content management and collaboration service. My key responsibilities: • Oversaw the usability and user experience for Box’s entire suite of products, including mobile, web, and desktop applications • Provided strategic UX direction based on usability research, user data, and industry best practices to define project requirements and ensure implementation was up to usability standards • Led interaction design process, creating user flows, wireframes, and clickable prototypes for over 40 features. Extensive experience with complex enterprise-level requirements and features • Managed, coordinated, and conducted all usability research, including usability testing for all of Box’s products, surveys, as well as establishing the customer visit program at Box – field studies to observe customers using Box in their natural environment ### Senior Consultant, Experience Design @ Isobar Jan 2010 – Jan 2010 Isobar is an agency / consulting firm specializing in Web site and application design. My key responsibilities: • Served as User Experience Lead on $60k to $7million projects for a variety of leading clients, including Fortune 1000 companies, in the consumer retail, manufacturing, financial, healthcare, and non-profit industries • Led all aspects of usability research, including heuristic and expert evaluations, competitive analyses, remote and in-person usability testing, card sorting, and survey development • Led all aspects of information architecture design, including developing high level and detailed level site maps, use cases, user flows, wireframes, and clickable prototypes • Project managed global Web site launches, serving as primary client contact, managing project teams, schedules and scope, deliverables, and estimations and budgets • Promoted 3 times and received 2 most valuable player (MVP) awards for exceptional execution and client satisfaction ### Consultant, Experience Design @ Molecular Jan 2007 – Jan 2010 ### Sr. Specialist, Experience Design @ Molecular Jan 2005 – Jan 2007 ### Experience Design Specialist @ Molecular Jan 2004 – Jan 2005 ### Research Associate @ American Institutes for Research Jan 2003 – Jan 2004 American Institutes for Research (AIR) is an independent, not-for-profit researching firm providing external consulting services to other firms and government agencies. My key responsibilities: • Performed usability tests on Web and software-based applications, including working with physicians and nurses in 23 laboratory and workplace based studies to redesign an internationally available PDA version of the 2003 CDC Treatment of Tuberculosis Guidelines • Managed a team of 5, conducted 76 cognitive laboratory assessment sessions to identify methods of redesigning history and civics exam questions for 4th, 8th, and 12th grade students nationwide for the National Center of Educational Statistics • Developed information architecture, conceptual models, and interface designs for websites and electronic devices, including a 21-screen interface for a handheld vehicle diagnostic device for nationwide DaimlerChrysler service departments ### Intern @ Speechworks Jan 2002 – Jan 2003 ## Education ### Bachelor of Science in Engineering Psychology (Human Factors) Tufts University ### Taipei American School ## Contact & Social - LinkedIn: https://linkedin.com/in/kevinbtu --- Source: https://flows.cv/kevintu2 JSON Resume: https://flows.cv/kevintu2/resume.json Last updated: 2026-04-13