Experience
2023 — 2025
Early-stage B2B2C med-tech startup with 10 employees building an all-in-one web platform for functional medicine providers to streamline clinical workflows that enhance efficiency and improve treatment outcomes and sustain optimal health for patients.
Owned end-to-end product strategy and early prototyping through launch with the Founder and clinical teams for the company’s MVP functional medicine platform used by 5 clinics to streamline provider workflows and patient care
Managed and prioritized 100+ user needs, business goals, and clinical requirements with a cross-functional team via a roadmap that shaped the product’s direction, drove adoption, and gained confidence from 30-40 providers and staff
Co-led 2-week agile design sprints with 5 engineers and 1 clinical team by translating over 30 complex workflows into clear, efficient web-based experiences that reduced user friction and accelerated feature delivery every 2-3 sprints
Defined and designed the visual identity and early design system with high-fidelity prototypes to communicate design intent, strengthened collaboration between cross-functional teams, and ensured consistency across touchpoints
2022 — 2023
A B2B med-tech startup with about 25 employees developing an AR-based cognitive assessment mobile app that assists around 50 clinicians in clinical trials between Europe and the U.S.A. for early detection and monitoring of Alzheimer’s disease.
Partnered with product leadership to shape 3 roadmaps that align stakeholder feedback and 25+ clinical requirements to deliver more efficient, compliant solutions for patient assessment experience and clinician workflows
Built early concepts, user flows, and designs used in developer handoffs for 10+ key features that improved patient assessment experience and improved clinician interpretation of captured data on mobile and web applications
Enhanced user workflows, designed high-fidelity prototypes, and assisted product management and leadership in agile, cross-functional sprints for 15+ feature launches that improved clarity and reduced setup time for 1,000+ users
Partnered with an external agency to co-lead a redesign of a medical testing app with AR-based assessments that was informed by feedback from 1,000+ users to reduce support requests and improve usability across 10+ key workflows
2019 — 2021
Built foundational design skills across 3 small businesses via 4 projects to increase their brand awareness, improve their client acquisition, and simplify their B2C processes across responsive websites and mobile workflows.
Created high-fidelity, responsive web prototypes, refined existing user flows, and optimized web and marketing SEO for 3 local clients across web-based experiences to improve usability, increase visibility, and support client acquisition
Identified core user needs from user research, then created mobile onboarding flows and products that established consistent UI patterns for an intuitive and unified visual experience for business owners and their clients
Education
Thinkful