Experience
2025 — Now
Leading product design and user experience (UX) for AI-driven, enterprise SaaS workflow automation as an independent product design leader following Director-level leadership at Juniper Networks. Focused on B2B platforms, operational tools, and data-rich applications, driving AI product design, platform design, and scalable systems to improve efficiency, accuracy, and business outcomes.
➤ Designed and delivered AI-driven workflow automation that reduced 96 hours of manual taxonomy repair to seconds, improving data integrity and operational scalability
➤ Led platform design and UX strategy for complex B2B workflows, including taxonomy systems, pricing models, and product configuration tools
➤ Designed progressive filtering and pricing architecture aligned to B2B mental models, accelerating the path-to-purchase and improving conversion
➤ Developed service blueprints and end-to-end experience design connecting digital platforms with sales and operations teams, supporting high-touch enterprise customer retention
➤ Applied data-driven design and AI-native workflows, incorporating human-in-the-loop validation to ensure accuracy, trust, and usability in AI-powered enterprise platforms.
2021 — 2023
2021 — 2023
Sunnyvale, CA
Led product design and user experience (UX), including platform UX, for a $5.3B enterprise SaaS and B2B platform portfolio spanning 12+ multi-product platforms, including network management, observability, and operational tools. Directed a global design organization (20+ designers, researchers, and managers), establishing design as a strategic driver of product innovation, platform scalability, and business growth.
➤ Drove product design leadership and UX strategy across enterprise SaaS platforms, contributing to 26% software revenue growth in year one and 18% in year two
➤ Built and scaled a governed design system (95% adoption) across multi-product platforms, improving UI consistency by 92%, increasing accessibility (WCAG) by 78%, and reducing development cycles by 27%
➤ Established a UX Center of Excellence, implementing Design Operations, research strategy, and system governance to improve delivery speed, quality, and cross-functional alignment
➤ Led AI-driven product design for a zero-touch provisioning mobile app, integrating predictive automation, personalization, and LLM-informed workflows to reduce installation time and errors
➤ Expanded research operations and data-driven design practices, reducing study turnaround by 33% and accelerating product decision-making
➤ Partnered with Product, Engineering, and executive leadership (VP+ and CEO) to define product strategy, align on OKRs, and secure funding and headcount for UX initiatives
➤ Built and scaled high-performing, global design teams (including managers), introducing career ladders and inclusive practices that increased promotions by 25%, reduced attrition by 30%, and improved engagement by 20 points
2017 — 2021
Santa Clara, CA
Led product design and user experience (UX) for global enterprise SaaS and fintech platforms, operating at a Director-level scope across Fortune 100 clients. Directed a global UX organization (60+ designers, researchers, and content designers) delivering platform design, design systems, and complex workflow solutions across finance, healthcare, and retail.
➤ Led product design leadership and UX strategy across enterprise SaaS, B2B platforms, and multi-product systems for clients including Bank of America, JPMorgan Chase, Citibank, Walgreens, and Vanguard
➤ Directed UX for Bank of America Life Plan, achieving 10M+ users, $55B in deposits, and 2.3M financial advisor appointments through data-driven design and customer-centric product strategy
➤ Led platform and design systems work for JPMorgan Chase, supporting 70M+ users, improving retention to 95%, and contributing to a 10-point NPS increase
➤ Improved omni-channel user experience (UX) for Citibank, contributing to #1 U.S. retail banking customer satisfaction rankings
➤ Redesigned enterprise healthcare workflows at Walgreens, reducing prescription fulfillment time by 30% and contributing to a 40% increase in vaccinations and $500M in operational savings
➤ Scaled design systems, governance frameworks, and Design Operations, improving consistency, usability, and delivery across distributed teams and complex platforms
➤ Applied data-driven design, experimentation, and continuous discovery, aligning UX with business outcomes and product KPIs across enterprise environments
2014 — 2017
Santa Clara, CA
Led product design and user experience (UX) for enterprise fintech and platform-based systems, managing cross-functional UX teams and delivering complex, workflow-driven solutions across web and mobile applications.
➤ Led product design and UX strategy for JPMorgan Chase across mobile and web platforms, contributing to the #1 J.D. Power U.S. retail banking ranking for 70M+ customers
➤ Designed and optimized financial workflows and platform experiences for Vanguard, including RMD (Required Minimum Distribution) tools, reducing call center demand and improving client confidence
➤ Delivered enterprise platform design solutions for LinkedIn and Wolters Kluwer, including the “Connected Casebook,” improving document workflows, reducing turnaround time, and increasing user adoption
➤ Applied user-centered design, information architecture, and data-driven design to improve usability, task efficiency, and decision-making across complex, transactional systems
➤ Collaborated with Product, Engineering, and business stakeholders to align UX strategy with product goals, ensuring scalable, high-impact solutions across enterprise environments
2012 — 2014
2012 — 2014
Santa Clara, CA
Delivered product design and user experience (UX) solutions for enterprise healthcare, ecommerce, and retail platforms, focusing on mobile applications, CRM systems, and transactional workflows.
➤ Led product design and UX for Boston Scientific’s tablet-based CRM platform, improving sales workflows and driving a 52% increase in medical sales within three months
➤ Designed and optimized mobile e-commerce experiences for Toys “R” Us, improving usability, navigation, and checkout flows, contributing to a #1 usability ranking
➤ Delivered user-centered design, interaction design, and information architecture across enterprise and consumer platforms for clients, including Home Depot and Boston Scientific
➤ Designed workflow-driven and transactional experiences that improved task efficiency, usability, and business outcomes across healthcare and retail systems
➤ Collaborated with Product, Engineering, and business stakeholders to align UX solutions with customer needs and technical constraints
Education
University of California, Santa Cruz