Responsible for all design across client projects, including campaign pages, landing pages, meta ads, and social media. Led and managed the design team while ensuring brand consistency and high visual quality across all deliverables.

Design apps and websites for multiple clients.

Responsible for the end-to-end design of a FIRE (Financial Independence, Retire Early)

calculator and planner website with streamlined input process.

• Iterated on the FIRE calculator and planner design through 8+ rounds of internal and

stakeholder feedback, leading to a 15% increase in task completion rate.

• Led 5 rounds of development focus meetings, achieving a 45% reduction in pages

(from 11 to 6 pages) and ensuring responsive design across multiple platforms.

• Translated complex financial concepts into a user-friendly interface through close

collaboration with researchers, product managers, and engineers

Collaborated with stakeholders and suppliers to create a B2C supplement website with shopping and online course modules using Elementor and WordPress.

Led the UX design of Frydo’s AI-driven fashion styling platform, creating a seamless

shopping, styling and wardrobe management experience.

• Established a comprehensive 30+ component design system in Figma, defining the

visual style and ensuring consistent brand experience across the platform.

• Designed intuitive interfaces for AI-powered 2D & 3D styling modules.

• Collaborated closely with engineers and stakeholders to ensure successful

implementation.