# Kexin Zhu

> Product Designer with a Public Art Background | Visual Design & UX Thinking

Location: San Francisco, California, United States
Profile: https://flows.cv/kexinzhu

As a product designer with an art background, I see design as creating meaningful connections between users and products. 

My work spans financial planning tools, AI-driven fashion styling, and creative monotony-breaking app, where I translate complex concepts into user-friendly designs. I thrive on research-driven design, iterative prototyping, and collaborating with cross-functional teams to refine solutions.

Here is the portfolio link：https://cassiezhu.framer.website/

## Work Experience
### Design Head @ Low Hanging Lab
Jan 2025 – Present
Responsible for all design across client projects, including campaign pages, landing pages, meta ads, and social media. Led and managed the design team while ensuring brand consistency and high visual quality across all deliverables.

### Freelance UI Designer @ Unknown
Jan 2025 – Jan 2025
Design apps and websites for multiple clients.

### UX Designer Intern @ WeFIRE
Jan 2025 – Jan 2025
Responsible for the end-to-end design of a FIRE (Financial Independence, Retire Early)
calculator and planner website with streamlined input process.
- Iterated on the FIRE calculator and planner design through 8+ rounds of internal and
stakeholder feedback, leading to a 15% increase in task completion rate.
- Led 5 rounds of development focus meetings, achieving a 45% reduction in pages
(from 11 to 6 pages) and ensuring responsive design across multiple platforms.
- Translated complex financial concepts into a user-friendly interface through close
collaboration with researchers, product managers, and engineers

### Marketing Assistant @ SpectraCell Laboratories, Inc.
Jan 2025 – Jan 2025
Collaborated with stakeholders and suppliers to create a B2C supplement website with shopping and online course modules using Elementor and WordPress.

### Product Designer @ FRYDO
Jan 2024 – Jan 2024
Led the UX design of Frydo’s AI-driven fashion styling platform, creating a seamless
shopping, styling and wardrobe management experience.
- Established a comprehensive 30+ component design system in Figma, defining the
visual style and ensuring consistent brand experience across the platform.
- Designed intuitive interfaces for AI-powered 2D & 3D styling modules.
- Collaborated closely with engineers and stakeholders to ensure successful
implementation.

### Media Intern @ Seeyoo Art Space
Jan 2020 – Jan 2021
- Managed and scheduled daily social media posts across official channels to promote exhibitions and events.

- Created engaging content tailored to the company's tone and target audience, enhancing online visibility and follower engagement.

### Asst Sketch Teacher @ Eagle Art Studio
Jan 2018 – Jan 2018 | China


## Education
### Master of Arts - MA in Interaction & UI/UX Design
Academy of Art University

### Bachelor of Arts - BA in Sculpture
China Academy of Art


## Contact & Social
- LinkedIn: https://linkedin.com/in/kexin-zhu-profile
- Portfolio: https://cassiezhu.com/

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Source: https://flows.cv/kexinzhu
JSON Resume: https://flows.cv/kexinzhu/resume.json
Last updated: 2026-04-13