Created high-performing marketing collateral such as email newsletters, social media posts, and e-books using Adobe Creative Suite, increasing click-through rates by 25% across a subscriber base of 800,000+. Developed and maintained a branded style guide, ensuring consistency across social media, digital ads, and print marketing materials. Applied brand voice and color theory across all campaign touchpoints, aligning designs with campaign goals.

Created on-brand collateral such as pitch decks and CIMs, incorporating typography, color systems, and composition to visually communicate business strategy. Designed and refined presentation materials for internal and external use, contributing to customer-facing communications and executive content development.

I led the design of a landing page that boosted investor engagement, integrating user-centered principles to captivate users and effectively convey the company's value proposition. I used Figma to create both low-fidelity and high-fidelity prototypes, allowing for iterative improvements and ensuring a seamless user experience. Additionally, I utilized a content management system to build the website, enabling easy content updates and smooth navigation for visitors. This comprehensive approach not only attracted more investors but also strengthened the company's brand identity and credibility in the market.

Designed an interactive, touch screen holographic earth exhibit for users such as families to learn about tectonic movements and interactions of the core, mantel, crust, and magnetic field through Figma. Specifically adhered to user-centered design laws such as Hick's Law to streamline user decision-making processes and Fitts's Law to optimize user interactions within the exhibit.

Ran co-design sessions with the University of Washington’s College of Engineering faculty. Our goal was to see their perception of the implementation of DEI (Diversity, Equity, Inclusion) policies as well as hear ideas on better enforcing them.