Spearheaded a comprehensive header navigation redesign, resulting in a 0.89% increase in conversions during the initial launch.

Designed and built the company's first design system, accelerating team productivity and enabling scalable feature development across web and mobile touch points

Collaborated cross-functionally with product managers, engineers, and stakeholders to ship user-centric features that improved key business metrics

Designed and launched key UX improvements for B2B data analytics platform, including dashboard redesigns, data visualization features, and taxonomy editing experiences

Delivered measurable user experience improvements through iterative design testing and stakeholder collaboration

Developed full-stack solutions for the data analytics platform using HTML, CSS, JavaScript, and CMS, ensuring high design quality.

Built delightful micro-animations that meet user needs and enhance the user experience for mobile applications, using Principle

Designed deliverables such as wireframes, mockups, guidelines, process flows, icons, and prototypes

Presented design concepts and rationale to the team and stakeholders

Created designs according to Apple's Human Interface Guidelines and Google Material's Design Guidelines

Assisted in building a cohesive design system for all of the Cox Automotive's business units

Participated in regular design reviews and learned how to clearly support and stand behind the design work

Cultivated a deeper understanding of the latest UX design and technology trends