# Keyan (Kelly) Li

> Senior Product Designer @ Nuts.com | Driving E-Commerce Growth

Location: Jersey City, New Jersey, United States
Profile: https://flows.cv/keyankellyli

Currently working as a Senior Product Designer at Nuts.com, specializing in conversion optimization and e-commerce shopping experience design. With over four years at the company, contributed to measurable business growth by leading impactful redesigns, such as a checkout flow uplift of 3.37% in conversions and a header navigation update driving a 0.89% increase in conversions. Collaborated cross-functionally to implement the company's first design system, accelerating team productivity and solidifying the foundation of the company's future growth  

Focused on crafting user-centric solutions that balance technical feasibility with business objectives. Previous experience as a front-end engineer informs a seamless partnership with developers, ensuring efficient implementation of designs. Passionate about improving digital experiences through collaboration, curiosity, and iterative problem-solving.

Portfolio: https://www.keyanli.design/

## Work Experience
### Senior Product Designer @ Nuts.com
Jan 2025 – Present | Jersey City, New Jersey, United States
• Led the redesign of the checkout experience, achieving a 3.37% uplift in conversion rates.  
• Spearheaded a comprehensive header navigation redesign, resulting in a 0.89% increase in conversions during the initial launch.  
• Designed and built the company's first design system, accelerating team productivity and enabling scalable feature development across web and mobile touch points

### Product Designer @ Nuts.com
Jan 2021 – Present | Jersey City, New Jersey, United States
• Drove measurable growth through end-to-end UX improvements across Nuts.com's eCommerce platform, optimizing navigation, product discovery, cart, checkout, and retention flows
• Collaborated cross-functionally with product managers, engineers, and stakeholders to ship user-centric features that improved key business metrics

### UI/UX Designer @ Stratifyd
Jan 2019 – Jan 2021 | Charlotte, North Carolina, United States
• Initiated and shipped design system MVP that led to 2x faster design-to-ship cycle and more consistent user experience
• Designed and launched key UX improvements for B2B data analytics platform, including dashboard redesigns, data visualization features, and taxonomy editing experiences
• Delivered measurable user experience improvements through iterative design testing and stakeholder collaboration

### UI/UX Developer @ Stratifyd
Jan 2018 – Jan 2019 | Charlotte, North Carolina Area
• Designed and implemented Stratifyd's marketing website, attracting over 1,300 daily visitors in the first week.  
• Developed full-stack solutions for the data analytics platform using HTML, CSS, JavaScript, and CMS, ensuring high design quality.

### Mobile UX Designer @ Cox Automotive Inc.
Jan 2017 – Jan 2017 | Greater Atlanta Area
• Collaborated with development and broader UX teams throughout the design process, using Agile/Scrum application development life cycle methodologies
• Built delightful micro-animations that meet user needs and enhance the user experience for mobile applications, using Principle
• Designed deliverables such as wireframes, mockups, guidelines, process flows, icons, and prototypes
• Presented design concepts and rationale to the team and stakeholders
• Created designs according to Apple's Human Interface Guidelines and Google Material's Design Guidelines
• Assisted in building a cohesive design system for all of the Cox Automotive's business units
• Participated in regular design reviews and learned how to clearly support and stand behind the design work
• Cultivated a deeper understanding of the latest UX design and technology trends

### Web Designer at Cornell Language Resource Center Web Audio Lab (WAL) @ Cornell University
Jan 2016 – Jan 2016 | Cornell University, Ithaca, NY
• Collaborated with engineers to conduct usability testing of the language learning system called WAL
• Designed the flow diagram and interactive prototype to demonstrate design concepts and potential improvements, using Axure
• Improved the user interface of the course creation tool using HTML, CSS, and JavaScript

### Assistant Web Developer at Cornell Yang-Tan Institute on Employment and Disability @ Cornell University
Jan 2016 – Jan 2016 | Cornell University, Ithaca, NY
• Worked on projects that involve developing responsive websites, CMS site, and administrator’s tools, using HTML, CSS, jQuery, ColdFusion, MySQL, AJAX, Drupal modules, and Bootstrap
• Built tools that helped administrators managing data reports, automating email sending, and tracking file downloads

### Social Media Marketing Intern @ eChineseLearning.com
Jan 2015 – Jan 2015 | Changsha, Hunan, China
• Built social media strategy through competitor analysis and user studies 
• Collaborated with SEO team to optimize marketing strategies
• Analyzed social data/metrics for insights and best practices, using Google Analytics 
• Worked closely with editors and designers to generate and publish creative digital content that significantly increased the company’s website traffic as well as the visibility of its social content


## Education
### Master’s Degree in Information Science/Studies
Cornell University

### Bachelor’s Degree in Communication Studies/ Mathematics
University of Iowa


## Contact & Social
- LinkedIn: https://linkedin.com/in/keyan-kelly-li-b3287565

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Source: https://flows.cv/keyankellyli
JSON Resume: https://flows.cv/keyankellyli/resume.json
Last updated: 2026-03-29