Led the design of a CRM product and created a seamless experience for customer service across different platforms. Helped integrate large quantities of customer data and apply machine learning to provide insights that help companies maximize team efficiency.
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Communicated the user experience at different stages with different stakeholders including wireframes, flow charts, user journeys, mockups, and high-fidelity prototypes. Worked closely with developers on communicating design details and building the company’s design system.
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Worked closely with the marketing team and customer success team to get direct user feedback and find opportunities improving user experience. Successfully helped increased product adoption.
Led and designed end-to-end user experience for a variety of impactful projects across different platforms from scratch, including HP Wellness, and HP Accessory Center. Created seamless experience between hardware and software.
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Fluency in stakeholder communication and alignment. Collaborated with the product team, development team, and other design teams to influence design strategy.
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Responsible for kicking off user research with researchers and helped draft research plans to gather user feedback then leveraged the results into ongoing product experience updates.
Worked as the core designer in the central design group to design the trial experience across the dynamic 365. Designed the sign-in page and provisioning page using Microsoft fluent design system and BAG design system.
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Created an end-to-end user journey map and a design guidance book in collaboration with PM, content designer and UX researchers.
