• Led design strategy for traveler account and payment journeys, optimizing frictionless payments, payment processing, and fraud detection.

• Championed a human-centered design approach to deliver seamless and intuitive user experiences, aligning design, technology, and customer needs across external and internal products.

• Developed and maintained a scalable design system to ensure consistency and efficiency.

• Drove a 21% increase in customer satisfaction within one year by implementing innovative design solutions and user-focused enhancements.

• Led design strategy and execution for user acquisition journeys, improving external and internal experiences across web and mobile platforms.

• Directed branding initiatives and visual design to establish a cohesive and compelling brand identity.

Managed and maintained a scalable design system to ensure consistency across products.

• Mentored junior designers, fostering professional growth and strengthening team capabilities.

• Increased new product and card activation rates by 12% through strategic design enhancements.

• Developed client features from ideation to implementation.

• Served as the liaison between the product team, clientele, and developers, facilitating clear communication and effective collaboration.

• Oversaw brand identity and product strategy for clients, aligning design with business objectives.

• Achieved an 8% increase in conversion rates over six months through targeted design improvements.

• Designed and optimized user experiences for both online and mobile platforms, combining visual aesthetics with intuitive interactions.

• Developed and maintained robust design systems to ensure consistency and efficiency across projects.

• Championed best practices in interface design, brand voice consistency, and user-centered design.

• Improved process efficiency by 22% in customer facing workflows.