Lead the design of complex fintech platforms serving institutional clients and internal users

Define product vision and user experience in partnership with product, tech, and compliance teams

Built and scaled a component-based design system used across multiple platforms

Conduct research and usability testing to drive user-informed iteration cycles

Mentor junior designers and foster a design culture focused on collaboration, clarity, and accessibility

Perform test drives and publish engaging automotive reviews and editorials

Provide media coverage for leading automotive brands and launches

Manage social media content and execute digital campaigns

Keep site content fresh and aligned with industry trends

Redesigned core insurance and comparison products, increasing conversion rates by 20%+

Conducted qualitative and quantitative research to inform design and product decisions

Created responsive, accessible interfaces using Figma, Sketch, and Adobe CC

Launched usability testing practices to iterate and validate design decisions

Supported cross-team alignment through design documentation and clear handoffs

Designed and launched a responsive automotive guide that boosted engagement by 25%

Developed end-to-end design for tools including car comparison, reviews, and listings

Created design flows, wireframes, and prototypes for both web and mobile platforms

Worked closely with developers and content teams to ensure seamless UX

Contributed to design system guidelines and visual standards

Managed a portfolio of SME and enterprise clients, increasing account retention by 30%

Conducted market research to support lead generation and upselling opportunities

Collaborated with internal teams on tailored client solutions

Analyzed data to personalize outreach and improve customer satisfaction