Brian Black Tea | Black Tea Shop Website Design | 10/2022 - Present
• https://www.khanhcao.com/work/casestudy-brianblacktea
• Communicated with stakeholders to redesign and rebrand the black tea store's website, resulting in a 30% increase in user engagement and a 20% increase in user satisfaction metrics.
• Conducted a website audit and stakeholder interview in order to evaluate current customer experience feedback, check key pain points, and identify opportunities for improvement in the website.
• Designed an elegant website that aligns with brand aesthetic and values, resulting in a 45% increase in customer interest.
• Ensured website compliance with WCAG accessibility standards, resulting in a 25% increase in website accessibility and a 20% increase in website inclusivity metrics.
Zencey | Healthcare Android App Redesign | 8/2022 - 9/2022
• https://www.khanhcao.com/work/casestudy-zencey
• Led the UI design for the redesign and addition of a new pharmacy feature to the telehealth Android app impacting 10k+ users in Africa and resulting in a 40% increase in user engagement.
• Optimized the information architecture of the telehealth Android app to accommodate the new pharmacy feature, resulting in a 50% reduction in user confusion and a 40% increase in user comprehension rates.
• Conducted user research and usability testing with 10+ participants using Figma and Maze, resulting in an increased 35% rate of success.
• See additional projects below in "Projects" section (https://www.khanhcao.com/work/projects)