• Launched 2 new B2B partnerships and generated $2.1m in revenue within the first month

• Developed design system consisting of 784 reusable components in 8 days without the help of AI

• Design System reduced asset deliverable time by 75% and allowed partnership programs to scale

• Served both as a product designer and art director across projects for SoFi

• Designs landing pages for UCLA Health that resulted in 8,500 info kit downloads in 10 days of launch

• Conceptualize high level campaign design directions for the agency’s clients and stakeholders

• Designs printed ads, direct mailers, and buckslips for UCLA Health and Optum Washington

• Prepares design files and maintains quality control of print designs before releasing to vendors

• Creates both static/animated native, display, and social media ads for various agency clients

• Increased customer conversion by 11% through website redesign and launch

• Achieved an immediate uptick in organic traffic to site content by 5% post-launch

• Rebranded Brightly’s identity and brand guidelines by updating typography, brand colors, and logo

• Created a style guide to further execute brand guidelines with internal and external partners

• Oversaw graphics of the community manager and ensured designs met brand guidelines

• Concepted and executed “Face Shape Quiz” refresh, generating $3.3m in revenue for Zenni

• Won stakeholder approval to increase accuracy of the quiz experience via user testing

• Led external agencies and developers in launching new quiz experience and other campaigns

• Produced media for Times Square NYC, Chicago Bulls jumbotron and eyewear prototypes for Iris Apfel