# Khoa H.

> Interactive Designer - B2B, B2C | SaaS, Fintech, Healthcare

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/khoah

As a design industry expert with a decade of experience working in Fintech, SaaS, and Healthcare—my experience working in user experience allows me to understand problems presented by diverse groups of users, while my marketing experience is invaluable to communicating how we solved them. From tiny startups, small agency’s, to Fortune 500 companies—my empathy and understanding allows me to craft creative solutions to complex problems.   

Brands I’ve worked with: 

Adobe, Autodesk, Brightly.eco, Chicago Bulls, Galileo Financial Technologies, Iris Apfel, NBC Sports, San Francisco Giants, SoFi, Southwest Airlines, United Airlines, Oakland A's, Optum, UCLA Health, Wyndham, Zenni Optical

## Work Experience
### Interactive Designer @ SoFi
Jan 2025 – Present | San Francisco Bay Area
• Launched 2 new B2B partnerships and generated $2.1m in revenue within the first month 
• Developed design system consisting of 784 reusable components in 8 days without the help of AI
• Design System reduced asset deliverable time by 75% and allowed partnership programs to scale
• Served both as a product designer and art director across projects for SoFi

### Freelance Product Visual Designer @ inkmh
Jan 2022 – Present | San Francisco Bay Area

### Senior Visual Designer @ HERO Marketing
Jan 2024 – Jan 2025 | San Francisco Bay Area
• Designs landing pages for UCLA Health that resulted in 8,500 info kit downloads in 10 days of launch
• Conceptualize high level campaign design directions for the agency’s clients and stakeholders
• Designs printed ads, direct mailers, and buckslips for UCLA Health and Optum Washington
• Prepares design files and maintains quality control of print designs before releasing to vendors
• Creates both static/animated native, display, and social media ads for various agency clients

### Product Designer @ Brightly
Jan 2022 – Jan 2022 | Seattle, WA
• Increased customer conversion by 11% through website redesign and launch
• Achieved an immediate uptick in organic traffic to site content by 5% post-launch
• Rebranded Brightly’s identity and brand guidelines by updating typography, brand colors, and logo
• Created a style guide to further execute brand guidelines with internal and external partners
• Oversaw graphics of the community manager and ensured designs met brand guidelines

### Senior Visual Designer @ Zenni Optical
Jan 2021 – Jan 2022 | Novato, CA
• Concepted and executed “Face Shape Quiz” refresh, generating $3.3m in revenue for Zenni
• Won stakeholder approval to increase accuracy of the quiz experience via user testing
• Led external agencies and developers in launching new quiz experience and other campaigns
• Produced media for Times Square NYC, Chicago Bulls jumbotron and eyewear prototypes for Iris Apfel

### Visual and Marketing Experience Designer for Spark (Now Adobe Express) @ Adobe
Jan 2018 – Jan 2020 | San Francisco Bay Area
• Designed over 1,550 templates for Adobe Spark’s app and exceeded template creation KPI by 20%
• Achieved 1 million customer template uses, using data from only the top 10% of templates created
• Integral in developing and redesigning the visual design system for Adobe Spark’s rebrand 
• Partnered with the Growth and Marketing teams to create deliverables for Pinterest and Live Nation

### Visual Designer for Brand and Identity @ Adobe
Jan 2016 – Jan 2017 | San Francisco Bay Area
• Increased new user retention rate from 35% to 63% with photographed tutorial assets in Photoshop
• Art Directed “One Minute” video tutorials that garnered over 1.5 million views

### Student Representative @ Adobe
Jan 2015 – Jan 2016 | Hayward, CA
• Networked with campus organizations to market Adobe products.
• Hosted workshops to teach students how to use Adobe programs.
• Marketed the purchase and utilization of Adobe products.

### Marketing Intern @ Soulciety.org
Jan 2014 – Jan 2015 | San Leandro, CA
• Updated and maintained weekly content for social media pages.
• Worked on weekly collaborations with county officials on design needs.


## Education
### Bachelor of Fine Arts (B.F.A.) in Graphic Design
California State University - East Bay


## Contact & Social
- LinkedIn: https://linkedin.com/in/khoamartinhoang

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Source: https://flows.cv/khoah
JSON Resume: https://flows.cv/khoah/resume.json
Last updated: 2026-04-13