As a Senior UX/UI Consultant with Accenture, I collaborate with major financial and government clients on key digital transformation initiatives. Enhance design and user experience across all platforms, including mobile, tablet, and desktop, to ensure cohesive, user-centered solutions.

• Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach

• Established a comprehensive user testing program, leading to a 40% reduction in usability issues and a significant improvement in product quality.

• Charged with improving UX for Web properties, social media offerings and mobile applications through quantitative/qualitative research and value-added IA/UX deliverables

• Researched, strategized and launched UX improvements for financial adviser section that increased online book an appointment by as much a 60%

• Managed and mentored team of 4 mid and junior ux designers

• Established and coached the organization in the agile development process which result in fast and predictable development cycles and better communication within the organization

• Manage and work closely with various development and financial vendors to develop the simple and single sign-on consistent experience across all contexts mobile, iPad and desktop

Worked with a team of designers, researchers, program managers and developers, I created and refined user experiences for many parts of various mobile, iPad and web applications. For instance:

• Collaborated with the product management team to develop user personas and journey maps, resulting in a more targeted and effective design strategy.

• Managed the UX design for a major product launch, achieving a 25% increase in user acquisition within the first quarter of release.

• Introduce products to potential customers and reduce ongoing content maintenance.

• I led the interaction design of web and mobile applications, focusing on creating intuitive and efficient user flows that enable end customers to accomplish their tasks quickly. By applying principles of usability, visual hierarchy, and responsive design.

• Ensured seamless navigation, reduced friction points, and optimized user engagement across all touchpoints.

Worked with the ATO on upcoming product launches, with a primary focus on UX/UI design. I led user research, testing, and workshops, and developed hi-lo fidelity wireframes. Given the sensitive nature of the projects, I am unable to provide more specifics.

It was a major consolidation program OF NSW.GOV.AU. My main responsibilities were to look after overall design strategies and User experience of the 1000plus website which will be consolidated over time in NSW.gov.au website. User centric approach is key to this project.

Managing the stakeholder needs from various other Government agencies.

• Facilitating the workshop with stakeholders to understand the requirements.

• Creating User Journeys, process mapping, personas.

• Generates the lo-hi fi mockups and prototypes to validate the design decisions.

• Information architecture and content migration planning.

• Design consistency throughout the journey e.g. key design decisions for the designing the components and working with Digital NSW design system team to validate the UI components and style guide.

Successfully delivered NRMA Blue project and brand new product and big business digital move toward brand new online rewards and benefits space.

• Consolidate all NRMA products into one NRMA BLUE.

• Manage to coordinate with all international product managers to bring the consistent digital experience across all solutions.

• Runs and coordinate with external CX agencies to facilitate the discovery sprints to achieve the best outcomes and real user needs

• Iteration and continuous testing with real user and internal stakeholder was a major win to this project.

• Seamless experience through simple and modern design by keeping WCAG 2.0 Accessibility standards

• Manage the tight project deadlines and launch the MVP product accordingly with close interaction with the team and looking after the budgets for research and overall recruitment process.