Attempted to get various ventures off the ground, including:

Baang (original): A micro-payment collection platform for small vendors using P2P payment methods (Venmo, Zelle, Cash App) as a way to circumvent interchange fees. The app allowed vendors to send a single link to their customers to collect payments and keep track of invoices and earnings. The business proved to be high CAC and low margin.

Klatch: WhatsApp for large communities. Traditional messaging apps work great for 1:1 or small groups but become a chaotic mess for larger groups. We built a new thread-first messaging app for community chat and introduced to local communities.

Led multiple product and design teams to help small businesses create huge impact through automation, great design and lots of care.

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Leading a multi-talented team of designers in a centralized partnership with other organizations in the business, delivering great design at all phases of the user journey.