Designs brand-driven digital experiences for Marriott’s premium and luxury portfolio, translating UX strategy and visual storytelling into elevated, high-impact interfaces.

Led UX and visual design for e-commerce and marketing experiences on Marriott Bonvoy’s newly-launched retail platform.

Designed and built pages in Figma and Salesforce Commerce Cloud, ensuring usability, performance, and brand consistency.

Launched and optimized key features, including bundles and promotional modules, to improve conversion and engagement.

Directed creative production for product photoshoots, managing vendors and overseeing asset workflows.

Collaborated with merchandising, product, and agency teams to strengthen storytelling and optimize the customer journey.

Led the redesign of Marriott Bonvoy Traveler, introducing UX improvements and establishing the brand’s first design system.

Designed the Travel by Design editorial hub, achieving Webby Honoree recognition and 130% higher-than-average time on page.

Created award-winning interactive experiences using Figma and no-code tools, pushing innovation in digital storytelling.

Partnered with several brands on campaigns across web, social, email, and paid media to drive engagement and brand affinity.

Mentored junior designers and aligned creative output with business and performance goals.

Designed immersive multimedia websites for branded content, consistently exceeding client expectations and performance benchmarks.

Art directed illustrators, photographers, videographers, and developers to deliver high-quality digital experiences.

Developed concept-driven mockups that helped secure new clients and campaigns, contributing to business growth.

Applied emerging tools, industry trends, and performance insights to keep work innovative, effective, and aligned with client goals.

Reimagined display ad design strategy to differentiate Shutterstock’s brand and asset library from competitors and to drive new customer acquisition.

Created both animated and static digital ad and email assets, tailoring designs for regional markets and optimizing based on A/B testing insights.

Revitalized email templates for community newsletters, payment notices, and promotional offers, enhancing visuals and driving greater engagement.