• Led end-to-end product design for Bloomie, an AI research assistant that helps new investors understand stocks and turn research into investable portfolios, shipped to millions of users.

• Redesigned Bloom’s onboarding and paywall flow to remove friction and fix major funnel leaks; when a growth spike brought 1,939 new users, the improved experience converted them into $192K in new subscription revenue in one week, proving the flow could scale under pressure.

• Redesigned Bloom’s virtual stock market experience across iPhone, iPad, and web, improving flows and layout patterns so users could understand the competition and track performance more easily across devices.

• Conceptualized, designed, and shipped an engaging short-form video experience with interactive quizzes to simplify complex investment education for Gen-Z.

• Collaborated cross-functionally to ship ETF screener with geography, theme, sector, and holdings filters.

• Owned the redesign of an internal logistics tool, launched in Q3 2024, used by Walmart’s global logistics team.

• Delivered a bulk upload feature, reducing manual processes from 1 week to under 1 minute through stakeholder interviews and rapid prototyping.

• Designed responsive iPad interfaces for Walmart Inspect, boosting inspection efficiency for 1,000+ food suppliers.

• Collaborated with product managers, engineers, and cross-functional partners to ship validated solutions aligned with business goals.

• Sourcing Team 🌎

• Led UX research and design for Santa Clara University’s virtual tour platform, enhancing the college decision-making process for prospective students.

• Presented work at the Meaningful XR Conference at Stanford University, sharing research and design insights with academic and industry audiences.

Consumer Behavior Research Lab.

• Researched and worked on projects related to user motivation, goals, decision-making processes, cognitive load, consumer judgment, and time perception.

• Conducted qualitative and quantitative research, including behavioral experiments and literature reviews, cleaned and analyzed data, participated in fieldwork, and managed lab experiments.

• IBM Accelerate Program on the Design Track (UX).

• Participated in bi-weekly sessions that provided valuable insights into various aspects of design, including UX Design, Product Design, Visual Design, Design Research, and the Art of Designing with Intent.

• Leveraged mentorship from IBM Lead and Senior designers throughout the 8-week program, acquiring in-depth knowledge of defining design, research methodologies, visual design, and specialized design areas.

• Developed a strong understanding of diverse design principles, enhancing design thinking capabilities, and applying them effectively in real-world scenarios.