Design and production for web and mobile experiences, web ads, social media design, emails, print advertising, posters, logos, identity, marketing materials, books, magazines, annual reports, brochures, and packaging.

Clients have included: Bare Escentuals, Klutz, P&B Textiles, barre925, University of the Pacific, Berkeley Humane Society, Opportunity Education Foundation, School Family Media, First 5 Alameda County, Civicorps, Sutter Health, I Heart Art.

Worked with a design studio team to help businesses level up their UX with research, evaluation, and ideation. Specific areas of focus included competitive/comparative research, UX assessments, design thinking and strategy, information architecture, and wireframing.

As part of a team, researched and identified key problems with user engagement and retention on a sustainable fashion site. Contributed to UX research, ideation, and wireframing. Lead a UI refresh, along with the prototype design of a new homepage, which proved successful at clarifying the company’s purpose to users and sparking their interest in the site.

Invented offbeat, one-of-a-kind surface pattern designs and illustrations for textiles, paper goods, and products. Approaching the design process as an act of collaboration and storytelling, artists Natalie Cartwright and Kiera Lofgreen wove together their shared passions for collecting odd objects and vintage ephemera into playful and compelling designs. Their diverse skills and interests shaped the direction of their work; Natalie brought a love for mythology and a degree in fine art and fashion photography, and Kiera an endless curiosity for science and a background in graphic design and film making. By combining their unique styles in unexpected ways they created patterns that sparked the imagination and evoked delight.

Helped rebrand the organization to increase community awareness and increase funding by creating a new style guide, collateral, and numerous other marketing materials.