# Kiera Lofgreen > Graphic Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/kieralofgreen I am a multidisciplinary designer with a background of 20 years in graphic design and the visual arts. My passion is merging empathy and eye-catching aesthetics to create compelling, human-centered designs that attract attention and encourage engagement. I am comfortable working on both print and digital projects, as I have extensive experience in both areas of design. SPECIALTIES Visual design SKILLS Design Thinking, User Research, Personas, Ideation, Information Architecture, Prototyping, Visual Design, Usability Testing, Infographics, Print Design TOOLS Adobe Creative Suite, Figma, Sketch, InVision Studio, Lottie, G Suite, Miro, Canva, Asana ## Work Experience ### Graphic Designer @ K Lofgreen Design Jan 2008 – Present | San Francisco Bay Area Design and production for web and mobile experiences, web ads, social media design, emails, print advertising, posters, logos, identity, marketing materials, books, magazines, annual reports, brochures, and packaging. Clients have included: Bare Escentuals, Klutz, P&B Textiles, barre925, University of the Pacific, Berkeley Humane Society, Opportunity Education Foundation, School Family Media, First 5 Alameda County, Civicorps, Sutter Health, I Heart Art. ### UX Designer @ Agency UX Jan 2022 – Jan 2022 | San Francisco Bay Area Worked with a design studio team to help businesses level up their UX with research, evaluation, and ideation. Specific areas of focus included competitive/comparative research, UX assessments, design thinking and strategy, information architecture, and wireframing. ### UX/UI Designer @ Eco-Stylist Jan 2021 – Jan 2021 | Remote As part of a team, researched and identified key problems with user engagement and retention on a sustainable fashion site. Contributed to UX research, ideation, and wireframing. Lead a UI refresh, along with the prototype design of a new homepage, which proved successful at clarifying the company’s purpose to users and sparking their interest in the site. ### Owner/Designer, Illustrator @ Falconette Jan 2014 – Jan 2016 | Berkeley, CA Invented offbeat, one-of-a-kind surface pattern designs and illustrations for textiles, paper goods, and products. Approaching the design process as an act of collaboration and storytelling, artists Natalie Cartwright and Kiera Lofgreen wove together their shared passions for collecting odd objects and vintage ephemera into playful and compelling designs. Their diverse skills and interests shaped the direction of their work; Natalie brought a love for mythology and a degree in fine art and fashion photography, and Kiera an endless curiosity for science and a background in graphic design and film making. By combining their unique styles in unexpected ways they created patterns that sparked the imagination and evoked delight. ### Contract Graphic Designer @ Berkeley Humane Jan 2008 – Jan 2012 | Berkeley, California Helped rebrand the organization to increase community awareness and increase funding by creating a new style guide, collateral, and numerous other marketing materials. ### Production Artist @ Cuttriss & Hambleton Jan 2008 – Jan 2010 | Berkeley, California Worked for an award-winning design studio to produce magazines, brochures, postcards, posters, and other marketing collateral for clientele in education and the arts, such as the Haas School of Business, Cal Performances, San Francisco Girls' Chorus, and Santa Clara University. Introduced a successful process to handle photo management on larger projects. ### Freelance Production Artist @ bareMinerals Jan 2008 – Jan 2008 Assisted packaging design team of cosmetics company with various aspects of print production. Work included physical mock-ups, layout corrections, image touch-ups, contact sheets, and small design projects. ### Junior Designer/Production Assistant @ C & T Publishing Jan 2005 – Jan 2008 Junior Designer: Assisted in design of books, products, packaging, marketing materials, tradeshow signage, and print and online ads at a crafts publishing and product company. Helped art direct photo shoots. Created original art pieces used as samples in books and packaging. Attended tradeshows for design research. Production Assistant: Handled all aspects of the print production process. I was also an active member of the company’s product development team. I reviewed, critiqued, and submitted new product proposals, as well as contributed several years’ worth of independent research on the resurgence of crafting at the turn of the Millenium. ### Production Artist @ Vintage Pattern Lending Library Jan 2004 – Jan 2005 Coordinated graphic design production work and helped run daily business operations for a small sewing pattern and publication company. Scanned and cleaned dozens of antiquarian sewing pattern images for placement in new product packaging and on web. Created a new organizational system for archiving company’s graphic design files. Redesigned logo, business cards, letterhead, and created a new brochure for the business. ### Production Assistant @ Bay Area Commuter Benefits Program Jan 2003 – Jan 2004 Assisted Graphic Designer in all aspects of print production at a transportation non-profit. Prepared digital files for print, created PDFs, scanned images. Acted as liaison between graphic designer, printers, and other vendors. Designed small print projects such as quarter-page ads, table signs, and posters. Organized and maintained image archive, project files, and general operations of company Creative Services. ### Design Intern @ ReadyMade Magazine Jan 2002 – Jan 2002 | Berkeley, California, United States Assisted Art Director in graphic design production of a do-it-yourself, lifestyle magazine. Designed layouts for articles, business reply cards, and web banner ads. Updated information and photos on the ReadyMade web site. Made physical mock-ups of projects featured in the magazine, as well as packaging for ReadyMade products. ### Artist Relations Specialist @ AtomEntertainment Jan 1998 – Jan 2000 As the fifth employee, helped start AtomFilms, a leading next-generation entertainment company which markets, distributes, and produces short films and animations. Co-created Atom’s Artist Relations and Acquisitions departments. As Artist Relations Specialist, acted as main liaison between AtomFilms and its 300+ artists. Initiated and wrote a quarterly newsletter for Atom’s artists, project-managed and wrote launch plan for an inter-departmental initiative to create personal web pages for Atom artists on AtomFilms.com, and handled daily concerns of artists. As Acquisitions Coordinator, created the systems to track an average of 100 film submissions per week. Hired and managed interns. ## Education ### Certification in UX/UI Springboard ### Visual Arts in Media/Filmmaking UC San Diego ### Textile and Surface Pattern Design The Institute for Textile Print Design ## Contact & Social - LinkedIn: https://linkedin.com/in/kieralofgreen - Portfolio: https://kieralofgreen.com --- Source: https://flows.cv/kieralofgreen JSON Resume: https://flows.cv/kieralofgreen/resume.json Last updated: 2026-04-13