🔹 Customer-Facing Fulfillment (2025–Current)

I joined the Customer-Facing Fulfillment team to help customers get the items they want—faster and more reliably. Fulfillment involves complex business logic, and my focus is on creating a transparent, efficient, and seamless end-to-end experience that makes it simple for customers to understand and trust the process.

Most recently, I led the end-to-end customer experience for Walmart’s Drone Delivery program, shaping how customers discover, order, and receive their items through this innovative fulfillment channel.

🔹 Subscriptions & Pet RX Design Lead (2022–2024)

As the Design Lead for Subscriptions and Pet RX (Auto-Ship), I’m responsible for delivering seamless end-to-end customer experiences.

The Subscriptions experience, launched in September 2023, was built entirely from scratch — creating a unique service and design that set us apart from competitors. Since launch, our team has continuously introduced new features and refined the experience using insights from data and customer feedback.

I drive business growth and conversion improvements through data-driven design strategies and provide a 12–24 month product vision that helps shape the roadmap. Managing both Subscriptions and Pet RX allows me to ensure a cohesive and scalable customer experience across both services.

🔹 Lead Product Designer — Growth Team, Good Eggs

As the Lead Designer on the Growth Product Team, I led the app refresh project from Home to Checkout, using a data-driven approach that increased the average order value by $17 per customer.

I redesigned the web experience to support a new CMS, enabling a personalized and scalable homepage tailored to different user statuses.

Additionally, I built a customer-centric order transparency experience and developed a complex self-service reporting system (in collaboration with Kodif Agency) — supported by a team of two design assistants to bring the vision to life.

Lead designer for the Chrome browser extension team, which drives 40% of the revenue. Focused on innovating and improving the user experience. Conducted product discovery starting with deep research to identify problems and opportunities, and ran workshops with partners to develop ideas. Utilized the PDLC (product development life cycle) process to develop new products. Consistently ran A/B tests to improve the existing experience. Additionally, my team and I built a design system for the Rakuten browser extension.

Lead designer for the Growth team for 2 years. The Growth team worked in a fast-paced environment, launching A/B tests every 2 weeks. We focused on the acquisition side (app install to signup, and signup to first-time purchase) with the goal of making incremental changes to improve the experience and learn from A/B tests. We successfully increased the install-to-signup rates and signup-to-first-time-buyer rates through numerous tests. We also improved metrics for other platforms (desktop, mobile web).

Designed the first In-store Cash Back experience for Ebates. Users can link their credit card to offers and receive Cash Back when they purchase with the card. Collaborated with cross-functional teams and other business partners.

Lead designer for the Ebates Hotels product (using the Expedia network) for 1 year. We had a one- year project to build the Ebates Hotels platform for desktop and mobile web from scratch. I was responsible for designing the end-to-end experience, emails, visuals, and design systems.

Redesigned the My Account pages, restructuring them to provide a personalized experience.

Redesigned the Ebates homepage and store merchant pages. This was a major change for the business. The homepage structure and elements were driven by metrics. We restructured the layout from 1000px to 1170px and continuously improved visuals and the user experience to increase metrics.

Mobile, email, product design, and visual assets for the marketing team. Worked on building an app.